Tim Cook really wants Apple to make true AR glasses. He “cares about nothing else”, according to an Apple engineer. That said, building true AR glasses will take a lot of time.
According to Bloomberg’s Mark Gurman though, Apple is developing “its own glasses with cameras and microphones” in the meanwhile, similar to . Despite this interim product, AR glasses are Tim Cook’s “top priority.”
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In case the continuously evolving tariff news hasn’t been confusing enough, there’s now another twist to the story. According to the Trump administration, the exemption from the 125% reciprocal tariff is only temporary, and a tariff will apply to smartphones, laptops, and more in “a month or two.”
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Let’s see, where are we in the Trump tariff saga? After the White House increased tariffs on Chinese imports <counts> five times in the space of nine weeks, we then got a “pause” and an exemption on consumer electronics products – before the latest development.
Namely, the White House yesterday said that the exemption, which covers all Apple products, was only a temporary one, lasting 1-2 months. However, there are three reasons why this is exceedingly unlikely to be true …
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Apple has just announced a special new Apple Watch fitness challenge to mark 10 years of the product’s impact. Separately, there’s a special limited-edition pin that you can pick up at an Apple Store to celebrate a decade of closing Apple Watch rings.
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Trump’s rationale for his threatened tariffs is to force companies to manufacture in the US. He’s cited the example of Apple making iPhones in the US, and even recently claimed that the company plans to do so.
Apple has explained many times why it simply wouldn’t be practical to do this, with CEO Tim Cook doing so a full decade ago. Analysts, supply-chain experts, and a former Apple engineer have all added their weight to the view that it simply isn’t possible, and wouldn’t help even if it were …
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Ahead of the Apple Watch’s 10th anniversary on April 24th, Apple is out with new research data today that highlights associations between the closure of Activity Rings and sleep, heart health, and mental wellbeing. The data comes from data contributed by over 140,000 participants in the Apple Heart and Movement Study…
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Apple TV+ has canceled one of its longest-running shows, and the oldest comedy series in its lineup: Mythic Quest is no more. Here are the details.
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The new Chipolo POP is a colorful new tracking tag that works with both Apple’s Find My and Google’s Find My Device networks. Unlike AirTag, it has a built-in hole for easy attachment to keyrings and bags.
It’s not the first time that we’ve seen Find My-compatible trackers from the company – we tested one of them back in 2021 – but it’s the first time you haven’t had to use an app to get cross-platform compatibility …
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We’ve seen iPhone 17 Pro Max dummy units, and we’ve gawked at iPhone 17 Pro Max cases. Yet when you put the two together, you get a real sense of the shape of things to come.
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Amid all the back-and-forth turmoil surrounding tariffs, and ongoing sales struggles in China, Apple and the iPhone have at times appeared “doomed.” But new data from Counterpoint reveals the iPhone actually just hit a big sales achievement for the first time ever.
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