Joining early discounts and elevated trade-in opportunities on the new M4 iMac and the new M4 Mac mini, today we are turning our attention to the next-generation M4 MacBook Pro lineup with the deals. Not only can My Best Buy members knock up to $150 off pre-orders right now, but the retailer is also offering elevated trade-in values that can net you an M4 MacBook Pro as low as $639 when flipping a base model M3 model (and the value just goes up from there). All of the details you need are right here alongside new lows on the black Apple Watch Ultra 2, notable discounts on M2 iPad Air models starting from $497, a solid offer on Apple Pencil Pro, and more. Everything awaits below in today’s 9to5Toys Lunch Break.
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The new M4 MacBook Pro is a beast, offering a phenomenal combination of performance and battery-life, with the bonus of a Center Stage camera and the option of a nano-texture display.
But I have to say that I’m not remotely tempted because, honestly, my 2021 M1 Max MacBook Pro still feels to me like a brand-new machine – and that phenomenon could be an issue for Apple going forward …
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Apple’s big trio of M4 Mac announcements is over. But one of the week’s biggest surprises gives us a hint into what Apple has in store for the Mac’s future, especially in the realm of new Apple Intelligence features.
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Benjamin and Chance react to this week’s trio of Apple announcements, with the exciting launch of the newly redesigned M4 Mac mini, and all the changes in the updated M4 MacBook Pro and iMac lineups.
And in Happy Hour Plus, we consider how successful this three-day event format was for Apple, and whether we’d like them to do it again. Subscribe at 9to5mac.com/join.
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Apple has launched its first M4 Macs, but the most popular Mac wasn’t among them. The MacBook Air has not yet received an M4 chip. But here’s everything we know about when that upgrade’s coming, and what else to expect from the new model.
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Following a limited test under the name SearchGPT, OpenAI today formally launched its newly branded ChatGPT search feature. The best shot at a Google contender in years is here, and this is what it can do.
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I’ve written before about Copilot’s crucial role in my life, making it extraordinarily easy (and even enjoyable!) to track my finances. Over the last several months, Copilot has gotten even better with new “Tags” and “Cash Flow” features.
Copilot is also expanding to yet another platform: the iPad. Here’s everything you need to know about what’s new with Copilot and how I’m using the new features every day.
Before we begin, a quick reminder that 9to5Mac readers can use code 9TO5MAC to unlock an extended two-month free trial of Copilot.
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Apple has released its earnings report for fiscal Q4 2024. The company reports $94.93 billion in revenue during the three-month period, up 6% year-over-year. This sets a new September quarter revenue record. For comparison’s sake, Apple reported $89.5 billion in revenue in the same quarter last year.
There is, however, a $10 billion wrinkle to Apple’s earnings this quarter…
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Apple released iOS 18.1 with the first Apple Intelligence features on Monday. In a new interview with CNBC today, Apple CEO Tim Cook touted that Apple is seeing strong adoption numbers of iOS 18.1 so far.
Cook’s comments come following Apple’s Q4 2024 earnings report, where it set a new September quarter revenue record.
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