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M4 MacBook Pro: Four things to expect with Apple’s next Pro laptop

Apple is expected to hold another Apple Event later this month, with potential updates to various Mac and iPad models. One of those updates is the MacBook Pro, which is expected to have a number of small, but meaningful changes. Reportedly, the new MacBook Pro will be in customers hands starting November 1st. more…...

New unboxing video allegedly reveals unannounced M4 MacBook Pro, benchmark results

Apple is expected to debut new M4 Macs later this month, with an expected launch on November 1. A new unboxing video on YouTube, however, claims to offer our first look the 14-inch MacBook Pro powered by the M4 chip. There are a few interesting things worth pointing out here, including the first M4 Mac benchmark results… more…...

iPhone 16 Pro Max beats all the competition in intensive robotic battery life test

The continues to make headlines, with Apple firmly having the best performance and longest battery life smartphone this year. In PhoneBuff’s test, the 16 Pro Max went head-to-head with the Samsung Galaxy S24 Ultra in a test involving a variety of app functions, all controlled by a robotic arm. The iPhone ultimately lasted a total of 28 hours and 14 minutes; with more than 12 hours of active screen-on time and 16 hours of standby. That battery life performance set a new record, beating out any other smartphone PhoneBuff has tested. more…...

The claimed M4 MacBook Pro specs are likely real(ish) even if the video isn’t

A Russian YouTuber allegedly provided a first ever unboxing video of an unannounced Mac, and claims to reveal specs for the M4 MacBook Pro we’re expecting Apple to reveal later this month. Judging the authenticity of the video is a tough call, but it’s not such a challenge to make an informed guess about the likely accuracy of those specs … more…...

Here’s what iPhone 16 owners can look forward to on October 28

iOS 18.1 will reportedly launch on October 28, and if you own an iPhone 15 Pro or any iPhone 16, that’s the date you can expect to get your hands on the first six Apple Intelligence features. I’ve been using them all in the developer betas, and here are my personal experiences, and the AI features I think are most impressive … more…...

‘Serious’ Apple Intelligence performance won’t arrive until 2026 or 2027, says analyst

It’s no secret that the Apple Intelligence rollout is a gradual one. The first six features are expected to launch at the end of this month, and we’re not anticipating the new version of Siri to properly debut until some point next year. But one analyst thinks we should temper our expectations further, and that iPhones aren’t going to offer “serious” AI performance until 2026 or 2027 … more…...

Apple’s next iPhone will be the best option for most buyers

Next year will be an exciting one for the iPhone. The iPhone 17 line is set to introduce a brand new form factor in one key model. The reportedly ultra-thin, redesigned iPhone 17 Air will deservedly get a lot of attention. But it’s a very different iPhone that’s set to be the best option for most buyers. Here’s why. more…...

Deals: Apple Pencil Pro all-time low, AirPods Max $150 off, new Beats Pill, MacBook Air $749 low, more

While we are still about 15 hours or so away from the official start of the , the deals are already flying on Apple gear and more. The new Apple Pencil Pro has now dropped to a new Amazon all-time low and the best price we have tracked in brand new condition to date. That offers joins a sizable $150 price drop on AirPods Max alongside the very first deals on the brand new Beats Pill portable speaker and the Beats Solo Buds. From there we spotted Apple’s M2 MacBook Air starting at $749 shipped – the lowest price we have tracked on Amazon – as well as new lows on Apple Watch Series 10 configurations. All of that and more await below.  more…...

Vision Pro’s first scripted immersive film is coming this week, here’s the trailer

The Vision Pro is a fantastic device for video, especially anything captured in Apple’s ‘Immersive Video’ format. Before now, all Immersive Video content has been unscripted: things like sports, global adventures, and nature docs. But later this week, the first scripted project on Immersive Video—Submerged—is coming. You can watch the trailer now. more…...

Apple highlights 120fps slo-mo in fun new iPhone 16 Pro ad

Apple has released a new ad for the iPhone 16 Pro and Pro Max, and it’s all about the new 4K 120fps slo-mo video feature. Here’s a look. more…...