Apple Intelligence officially launched three months ago in iOS 18.1, and new features have steadily rolled out ever since. But the next iPhone update, iOS 18.4, is going to be especially big for new Apple Intelligence capabilities. Here are seven features and changes expected to arrive soon.
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More than a year has passed since Apple paused advertising on X over brand safety concerns. Soon, however, Apple may begin advertising on X again.
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This is Rumor Replay, a weekly column at 9to5Mac offering a quick rundown of the most recent Apple product rumors, with analysis and commentary. Today: a leaked Apple Intelligence-related memo, and iPhone 17 Pro Max and SE 4 reports. Here are this week’s Apple rumors.
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Apple has released its earnings report for fiscal Q1 2025. The company reports $124.30 billion in revenue during the three-month period. That compares to $119.58 billion during the same quarter a year ago. Wall Street expected $124.13 billion in revenue. Profit from revenue includes $36.33 billion. The holiday quarter includes the bulk of iPhone 16 and Apple Watch Series 10 sales as it includes the last three months of the year.
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Not every iPhone launch outperforms launch sales of the prior model. That’s not a problem for the iPhone 16 family, however. Apple CEO Tim Cook tells Susan Li that the latest phones are selling in higher volumes than the iPhone 15 family during the same time last year. Perhaps surprisingly to some is the reason: Apple Intelligence.
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Apple just reported earnings for the all-important holiday quarter. Overall it was Apple’s best quarter ever, but iPhone sales didn’t quite hit expectations, mainly because of China. CEO Tim Cook’s key takeaway though: iPhone 16 sales were strongest in countries where Apple Intelligence was available.
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Apple disclosed today that its global install base has reached a new high. However, the active device growth rate is down compared to the previous year.
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When asked about Chinese AI firm DeepSeek on today’s investor call, Apple CEO Tim Cook explained how the disruptive new model is a positive development for the iPhone maker.
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In perhaps yet another sign of the growing reach of Apple TV+ content, the sci-fi series Silo has ranked on the Nielsen U.S. streaming originals chart for the first time ever. The show ranked 9th with 417 million minutes viewed, for the week of December 30 through January 5.
This is one in just a handful of appearances of an Apple TV+ title on this chart. Typically, Apple shows are not popular enough to make it onto the Top 10 list of streaming originals, according to Nielsen’s numbers anyway.
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