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Apple TV+ is truly starting to earn its ‘new HBO’ reputation

Apple TV+ is having an especially good year. Severance was a mainstream hit that somehow exceeded Ted Lasso’s success. The streamer had just come off a long string of other critical hits too, and Apple’s follow-through with shows post-Severance has been especially strong. After years of being called “the new HBO,” I think Apple TV+ may have finally started earning that reputation. more…...

Apple considers expanding iPhone assembly in Brazil to get around US tariffs

President Trump announced this week a series of tariffs imposed on the import of products from other countries, which will end up hitting many US companies like Apple – since most of its products come from China. Now it seems that Apple is considering expanding the assembly of iPhones in Brazil to get around the US tariffs. more…...

App Store and other Apple services currently down for some users

If you’ve been experiencing issues when trying to access some of Apple’s online services, it’s not just you. The App Store and other Apple services are facing an outage and are currently down for some users. more…...

Elevate your M4 MacBook Air with these multifunctional accesssories

With the , I have been telling people that this is the most recommendable and best bang-for-buck laptop on the market. The power of the M4 chip combined with 16 GB of unified memory will be more than enough for 95% of customers walking into an Apple Store. But it is not all perfect, with only 256GB of base storage and no additional USB-C ports there is room to add some accessories to make your experience even better. So here are the best accessories for your new MacBook Air! more…...

Apple @ Work: Apple’s next enterprise play should drive ARR growth

Apple @ Work is exclusively brought to you by Mosyle, the only Apple Unified Platform. Mosyle is the only solution that integrates in a single professional-grade platform all the solutions necessary to seamlessly and automatically deploy, manage & protect Apple devices at work. Over 45,000 organizations trust Mosyle to make millions of Apple devices work-ready with no effort and at an affordable cost. Request your EXTENDED TRIAL today and understand why Mosyle is everything you need to work with Apple. Apple’s enterprise business is doing incredible, but not because of subscriptions or recurring revenue. The bulk of Apple’s enterprise comes from hardware sales, with Macs, iPhones, and iPads that are powering businesses worldwide. While Apple does offer services like AppleCare and Ap...

Apple has an iPad keyboard problem

Last month, Apple introduced a number of new products, including a for $599. While that iPad wasn’t exactly remarkable, it did bring something new to the table – another variant of . This new Magic Keyboard brings function keys to the for the first time, which is a pretty big win, but it also includes a number of head-scratching compromises. Let’s discuss. more…...

Indie App Spotlight: ‘Sofa’ keeps you organized during your downtime

Welcome to Indie App Spotlight. This is a weekly 9to5Mac series where we showcase the latest apps in the indie app world. If you’re a developer and would like your app featured, get in contact. Sofa is an easy-to-use app that helps keep you organized when you don’t have something to do. Everyone has some level of downtime, but often don’t plan things out. Social media doomscrolling is often an option, but Sofa helps you plan out other leisure activities. In its new update, it also added a built-in podcast player. more…...

Gurman: iPhone 17 Pro won’t feature ‘particularly bold’ new design

According to Mark Gurman’s Power On newsletter, the iPhone 17 Pro design might not necessarily be a gigantic year over year leap. Early iPhone 17 Pro rumors suggested the possibility of a more drastic design change, whereas now it’ll be far more similar to last years design, apparently. more…...

Apple smart home hub launch might be delayed until 2026: report

According to Bloomberg’s Mark Gurman, Apple will no longer be launching its rumored smart home hub this year. This is due to all of the delays with Apple Intelligence Siri, and Apple reportedly is considering delaying the launch until sometime in 2026 until some of the engineering challenges are figured out. more…...

Report: Apple planning ‘bold’ new 20th anniversary design for iPhone 19 Pro

According to Bloomberg’s Mark Gurman, Apple is preparing a ‘major shake-up’ for the 20th anniversary of the iPhone next year. One of the changes includes introducing a foldable iPhone for the first time, but the company is reportedly planning a ‘bold new Pro model.’ more…...