You might not love that the App Store will introduce additional ad placements in search results, but Apple insists it's a good thing.
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On June 14, 2007, Paul McCartney sang his song "Dance Tonight" in an iTunes ad, as icy relations between Apple and The Beatles thawed.
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On June 9, 2002, Apple launched its "Switch" ad campaign, with real people like 15-year-old Ellen Feiss talking about going from PCs to Macs.
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On May 27, 1986, Steve Jobs took a shot at Apple after the company fired Chiat/Day, the ad agency that created iconic "1984" Macintosh ad.
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On May 21, 2010, Apple quietly ended its award-winning "Get a Mac" ad campaign starring Justin Long as a Mac and John Hodgman as a PC.
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On April 16, 2009, Apple hit back following a Microsoft ad that criticized Cupertino for failing to sell decent laptops for less than $1,000.
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On January 22, 1984, the Apple commercial for the Macintosh 128K aired during the Super Bowl. The "1984" Mac ad became Apple's greatest ever.
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On January 20, 1985, Apple debuted one of the most notorious and badly received ads in its history. Remember the "Lemmings" ad?
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On January 17, 1984, Apple's iconic "1984" Mac commercial debuted as a trailer in U.S. cinemas. The "1984" ad was a watershed moment.
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On November 8, 1984, Apple kick-started its "Test Drive a Macintosh" campaign, offering customers the chance to borrow a Mac for 24 hours.
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Apple's delightful new M4 promotional videos for MacBook Pro and Mac mini give the hardware fun and relatable human characteristics.
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On September 28, 1997, Apple debuted its iconic "Think Different" ad. The powerful TV commercial became a milestone for Apple advertising.
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On August 21, 2008, Microsoft recruited comedian and Mac superfan Jerry Seinfeld to appear in a series of ads to take on ... Apple?
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On August 8, 1997, Steve Jobs introduced the world to the iconic slogan, "Think different." It became Apple's most famous catchphrase.
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