An Apple art director shares early sketches and a physical prototype of Lil’ Finder Guy, the MacBook Neo mascot that became an internet star.

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The MacBook Neo 2 could bring an A19 Pro chip and more RAM, improving the performance of Apple's budget-friendly notebook.

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Satechi expanded the MacBook Neo ecosystem with color-matched hubs and a wireless mouse designed for Apple's budget notebook.

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Mac shipments grew 10% last quarter even as the full PC industry sank for the first time in two years. Here's why.

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From the MacBook Neo to MacBook Pro to Vision Pro, Apple just raised prices as soaring memory costs squeeze its margins.

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Apple’s $599 MacBook Neo is already outselling the MacBook Air and Pro, with demand expected to reach even higher in Q2.

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Two of the most affordable Mac variants got the ax recently. What does this mean for Apple's other low-cost models? Nothing good.

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This week on the Cult of Mac podcast: Apple's failure to deliver Siri's AI upgrade costs the company $250 million. Get your slice of the pie!

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MacBook Neo demand is "off the charts," says Apple. The Mac maker won't let itself run out of inventory, but a price hike might be coming.

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Happy customers snap up Macs so fast that even Apple's manufacturing expertise can't keep up. Here's what's behind Mac supply complaints.

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We give outgoing CEO Tim Cook credit where credit is due for the best Apple products released while he ran the show in Cupertino.

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It's already a great deal, but shaving a few bucks off the MacBook Neo makes it even more attractive to laptop buyers.

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Love Apple's affordable new MacBook Neo but really think you want more RAM? Have we got good news for you!

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This week on the "Cult of Mac" podcast: The MacBook Neo looks like a runaway success. But the clever use of binned chips might bite Apple.

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Mac shipments reach impressive levels in the first quarter of 2026, partially driven by the popularity of the new MacBook Neo.

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Apple has a problem that other companies can only dream of — it might completely sell out of the MacBook Neo. Here's why.

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Is a MacBook Neo RAM upgrade possible? Nope. Here's why. And why Apple couldn't make its own version with 16GB of memory.

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This week on the Cult of Mac podcast: The surprise release of AirPods Max 2 gives us plenty to talk about (including all the things Apple didn’t fix about the high-end headphones). Plus, special guest Christina Warren (developer advocate at GitHub and co-host of the MacBreak Weekly podcast) joins us for a deep dive into […]

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Apple's CEO says MacBook Neo is doing exactly what it was designed to do: bring in new customers. And in record numbers!

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The long-term cost of ownership of a MacBook Neo is about half that of comparable Windows PCs. It's really the bargain option.

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