On May 17, 1983, former Pepsi-Cola boss John Sculley became Apple's third president and CEO. He brought some serious marketing savvy.

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On June 20, 1994, Apple launched eWorld, an online service for Mac owners that was designed to compete with AOL and similar properties.

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On June 18, 1993, Apple CEO John Sculley gave up the reins after a 10-year run, following a crash in AAPL's stock price.

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On May 29, 1992, Apple demonstrated the Newton MessagePad for the first time, showing how the PDA could order a pizza (among other things).

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On May 27, 1986, Steve Jobs took a shot at Apple after the company fired Chiat/Day, the ad agency that created iconic "1984" Macintosh ad.

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On May 26, 2010, Apple passed Microsoft to become the world’s most valuable technology company. It was a significant milestone.

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On May 23, 1985, the Apple co-founder tried to seize control of the company. Steve Jobs' boardroom coup attempt led to his ouster from Apple.

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On May 3, 1984, Apple marked the all-important first 100 days after the Mac launch. Early signs indicated the Macintosh would become a hit.

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On April 10, 1985, Steve Jobs was removed as general manager of the Macintosh division after a showdown with Apple CEO John Sculley.

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On April 8, 1983, former PepsiCo president John Sculley took over as Apple's third CEO. Steve Jobs wooed Sculley with a provocative question.

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On April 6, 1939, John Sculley was born. He went on to become Apple's third CEO and oversaw the company's transformation into a profit powerhouse.

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On March 25, 1993, Apple exec Gaston Bastiaens wagered that the Newton MessagePad would ship before summer ended. The prize? His wine cellar!

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On March 17, 1988, Apple sued Microsoft for allegedly stealing 189 elements of its Macintosh operating system to create Windows 2.0.

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On February 27, 1998, Apple announced that it would discontinue work on the Newton MessagePad product line and Newton OS.

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