Microsoft Gaming has been rebranded to just Xbox and the new leadership at the company is looking to shift focus to what worked in the first place. The new open letter titled "We are Xbox" goes over four main points that the brand is putting at the center of this identity transformation. Surprisingly, it includes a reprioritization of console, too.
A pre-release build of GTA IV has been discovered on an Xbox 360 devkit dating back to 2007, just a few months before the game's official release next year. The build includes various unused assets that were altered or removed for the final release, such as the iconic ferry system. People have even found zombie models for a mini game, alongside NPCs, vehicles, and much more.
The "This is an Xbox" marketing campaign was met with severe backlash from pretty much everyone outside Microsoft's top brass. Now, it seems like the brand is course-correcting with new Xbox chief Asha Sharma leading the charge for a rejuvenated Xbox, and personally killing the controversial campaign.
The first official hardware details for Project Helix have been confirmed and Microsoft seems to be heavily leaning toward neural rendering, going as far as to unveil the next-gen FSR "Diamond" stack. Along with the AMD co-developed custom SoC, FSR will enable a significant bump in raytracing performance in the upcoming Xbox.
As the Xbox 360 turns 20, the first images showing an exclusive edition of the console, which some claim kicked off the HD gaming era, have been shared on social media.
The original Xbox prototype shown off in the year 2000 was just brought back to life in an epic project. Machined out of a single block of metal, featuring real Xbox hardware, and upgrades like a screen in the middle in place of the orb light, this Xbox prototype redux is a testament to the world of retro gaming.
Xbox President Sarah Bond has just hinted at what the next-gen Xbox console might be, and it's looking a lot like a PC hybrid that may run Windows to support multiple storefronts. Sarah says a premium, high-end experience is in the works, which suggests a costly price tag often associated only with PCs.
Microsoft has announced a new aggregated gaming library for Xbox app on PC that will see installed games from third party storefronts show up in the Xbox app.
Xbox hikes Xbox console prices by $80 - $130 along, also raises prices on controllers, headsets and games, citing increased development costs, but forgetting to note newly imposed U.S. import tariffs.
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