Apple TV+ has existed for nearly six years, but only recently has it truly hit its stride. Fortunately for Apple, its success arrived just in time for a new wave of competition and changes in the broader streaming landscape.

In the midst of Apple’s AI challenges, some have called on the company to dip into its enormous bank account and make a splashy AI acquisition. Here’s why the lack of acquisition could signal something important about Apple’s current AI progress.

In just one month, Apple will unveil its full iPhone 17 lineup. The brand new Air model will get a lot of attention, but Apple also has big changes coming for iPhone 17 Pro Max. I’m tentatively planning to buy a 17 Air, but there are three Pro Max features in particular that could make Apple’s premium iPhone hard to resist.

If you weren’t already planning to dress up as Girl with a Pearl Earring for Halloween, CASETiFY has a good reason to change your mind. A new accessory seeks to replicate the look from Johannes Vermeer’s classic painting using your AirPods Max. Yes, really.

There are few ad campaigns more memorable to longtime Apple followers than the “Think Different” series. And in coordination with an App Store feature story highlighting several modern day creative trailblazers, Apple has released a new iPhone wallpaper called “Here’s to the Dreamers.”

This is Rumor Replay, a weekly column at 9to5Mac offering a quick rundown of the most recent Apple product rumors, with analysis and commentary. Today: Apple Watch Ultra 3’s screen bump, iPhone 17 event date, curious case leaks, an OLED MacBook Pro, and more. Here are this week’s Apple rumors.

Apple Maps has some compelling new features in iOS 26, but it seems there’s even more coming, as the beta now supports a powerful new feature that Apple never announced: natural language search with Apple Intelligence.

Earlier this week Apple released a new wave of developer betas, including tvOS 26, watchOS 26, and HomePod 26. Now the company has shipped public beta versions too. Here’s what to expect.

Apple Notes gets more powerful every year, and iOS 26 adds its own batch of new features. With new capabilities comes the threat of feature bloat, but Notes has a clever solution that makes its ever-growing set of tools more easily accessible in iOS 26.

The days of streaming service password sharing seem to be ending fast. HBO Max just signaled that it’s about to launch an “aggressive” campaign to snuff out password sharing among subscribers. Here’s what that means.

Apple Vision Pro launched in early 2024, and now rumors indicate Apple’s follow-up model is almost ready to ship. Here are three upgrades expected with the new Vision Pro 2.

It’s become common for AirPods to get new features with each major version of iOS. That’s true with iOS 26, especially for AirPods Pro 2 and AirPods 4. But it seems iOS 26 also introduces a rarity: an update to how the AirPods charging case works.

After years of minimal changes, CarPlay is getting a huge update this fall. Among the variety of big and small new features in iOS 26, CarPlay has a much improved solution for how incoming phone calls are handled.

F1 The Movie has shown strong legs at the box office, but Apple’s summer hit is about to get another financial boost: F1 is being re-released in IMAX theaters starting this Friday, with tickets on sale now. Here are the details.

Apple TV+ is having a very strong year, and this fall’s lineup will continue that trend. From major returning series like Slow Horses and The Morning Show to compelling new shows like Pluribus, and several high-profile movies, there’s a lot coming. Plus, Apple likely has releases planned it hasn’t yet announced. But as of now, here’s everything new coming to Apple TV+ this fall.

Last year, Apple was rumored to launch a new Apple Watch Ultra—but it didn’t. Instead, we only got a black finish for the existing Ultra 2. Now, with an Apple Watch Ultra 3 upgrade truly around the corner, it’s increasingly sounding like it will be very much worth the wait.

iOS 26 will bring big feature updates to apps like Wallet, Music, Messages, and more. But there are also several new features coming to the App Store, here’s what’s new in iOS 26.

iOS 26 is a feature-packed update, but the biggest change is easily the new Liquid Glass design. And the latest iOS 26 beta shows that despite criticism, Apple isn’t backing down from its original Liquid Glass vision.

Apple Watch Ultra 3 is coming very soon, and an image discovered in the new iOS 26 beta just revealed that a larger screen is apparently on the way.

iPadOS 26 developer beta 5 is rolling out now, bringing the latest changes ahead of the software’s public launch next month. Here’s what to expect.

Apple has just released watchOS 26 beta 5, the latest update for developers running the Apple Watch beta. Here’s what to expect.

Apple’s iPhone 17 lineup is coming very soon with compelling new features, but the best reason to skip this year’s flagships is a brand new model debuting next year: the iPhone Fold.

iPadOS 26 is packed full of productivity upgrades, including a new windowing system that lets you use far more apps at once than before. And that newfound ability has made an overlooked ‘More Space’ setting significantly more useful.

Apple has some big changes coming to the Battery screen inside iOS 26’s Settings app, including a feature that can help prevent excessive iPhone drains.

In a little over one month, Apple will unveil its ultra-thin new iPhone 17 Air model. And today, leaker Majin Bu shared a look at what’s said to be the battery component of the new device.

Which would you rather have: an AI-powered Alexa+ that advertises to you, or an AI-lacking Siri that doesn’t? Hopefully Apple can sort out its AI struggles and users never have to face that decision. But if you’re an Alexa+ user, it sounds like more ads are definitely in your future.

Apple reported huge quarterly earnings yesterday, and on the call with investors, CEO Tim Cook gave an update on how popular iOS 26, iPadOS 26, and macOS Tahoe are proving thus far.

Today Apple reported its quarterly earnings, far exceeding Wall Street expectations with a huge 10% YoY revenue increase. Apple CEO Tim Cook also signaled strong AI ambitions for the company in quotes made to CNBC.

This is Rumor Replay, a weekly column at 9to5Mac offering a quick rundown of the most recent Apple product rumors, with analysis and commentary. Today: iPhone 17 Pro camera upgrades, pricing, colors, and more. Here are this week’s Apple rumors.

Shrinking season 3 is coming to Apple TV+, with big new guest stars, fresh love interests, and a lot more. Here’s everything we know so far about Shrinking’s return.

Apple’s Home app hasn’t had any new publicized features in iOS 26 yet, but a code leak just revealed a new feature in the works that relies on Apple Maps’ new upgrades.

Apple’s first foldable iPhone is launching next year, a full seven years after Samsung’s original Galaxy Fold debuted. But based on quotes from Samsung, it seems Apple’s launch timing for the iPhone Fold could be nearly spot-on.

Apple Glasses are reportedly in development with a targeted 2026 launch, and rumors around the new AI product indicate that Apple may find itself in surprising agreement with Meta CEO Mark Zuckerberg.

Spotify has always had a bent toward social sharing and keeping music activity public. Now, a new website called Panama Playlists has exposed the service’s privacy gaps by revealing Spotify playback activity, playlists, and more for various celebrities—including tech leaders, politicians, and more.

The Shortcuts app is getting several upgrades in iOS 26 and macOS Tahoe that unlock brand new possibilities for automation on Apple platforms. Here’s what’s coming.

Dropbox has announced that its password manager, Dropbox Passwords, is shutting down soon. And you don’t have long to find a new solution.

Fall is fast approaching, and that means Apple’s big iPhone 17 launch event is coming soon. Here are three new features of the iPhone 17 line that many users have long been asking for.

If you’re interested in a new MacBook Pro, the is an excellent option. But the M5 MacBook Pro will launch in the coming year too, and decisions about whether to upgrade could be a lot more complicated than usual.

AirTag launched four years ago, and users have found a variety of applications for the product ever since. But now you can add another to the list: Skechers has just launched kids’ shoes with a hidden compartment to stash an AirTag.

Apple launches new iPhones every single year. But the introduction of a brand new model is a rarity, and this year we’ll end up getting two: iPhone 17 Air and iPhone 16e. Coincidentally, these two new models could turn out having a lot in common.