Apple has a problem that other companies can only dream of — it might completely sell out of the MacBook Neo. Here's why.

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The Mac isn’t carrying its weight. It’s Apple’s lowest-selling product line, sitting behind even the Apple Watch. Apple needs a fresh angle.

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On June 9, 2002, Apple launched its "Switch" ad campaign, with real people like 15-year-old Ellen Feiss talking about going from PCs to Macs.

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On May 15, 2001, Steve Jobs flipped the script on boring computer stores, unveiling an ambitious plan to open 25 innovative Apple stores.

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On May 9, 2005, Apple quietly began selling music videos in the iTunes Music Store, marking the beginning of a very profitable video business.

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On May 5, 2003, just a week after launching the iTunes Music Store, Apple reached an incredible milestone with more than 1 million songs sold.

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On May 2, 1995, Apple launched its first Apple watch -- a giveaway gadget for anyone paying to upgrade to System 7.5 on the Mac.

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The Trump tariffs will bite into Apple, with a projected $900 million hit this quarter. But the iPhone-maker has a plan.

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On May 1, 2008, the iTunes Store made a major move. iTunes movie releases began coming out the same day as on DVD.

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On April 22, 2013, the iBeetle arrived. A collaboration between Cupertino and Volkswagen produced a car "stylistically linked" to Apple

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On April 7, 1997, Apple's System 7 operating system got its final update when Mac OS 7.6.1 shipped. It fixed bugs and ended the clone Mac era.

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On March 28, 1996, Apple warned Wall Street that it would report a $700 million quarterly loss. It was Apple's worst quarter ever.

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On March 15, 2004, the iTunes Music Store marked a major musical milestone, having sold an astonishing 50 million songs.

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On March 8, 1997, Apple renamed the forthcoming Mac OS 7.7 to Mac OS 8. There was a good (if slightly underhanded) reason for it.

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On March 4, 2014, Peter Oppenheimer, the Apple CFO who presided over a decade of skyrocketing growth, stepped down from the company.

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On February 28, 2006, Apple introduced its "headless" Mac mini with Intel processor. It turned out to be a pretty darn great media player!

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On February 26, 2008, the iTunes Music Store became the second-largest U.S. seller. It proves Apple transformed the music industry.

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Apple plans to spend big on U.S. manufacturing, with a $500 billion, four-year investment that will create 20,000 new jobs.

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