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Apple hires veteran Google VP to lead AI product marketing

作者 Chance Miller

Apple has hired Google VP Lilian Rincon as its new vice president of Product Marketing for AI, the company tells me.

Apple says Rincon will lead product marketing and product management for its AI platforms, including Apple Intelligence and Siri. She will report directly to Greg Joswiak, Apple’s senior vice president of worldwide marketing.

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Apple discontinues the Mac Pro with no plans for future hardware

作者 Chance Miller

It’s the end of an era: Apple has confirmed to 9to5Mac that the Mac Pro is being discontinued. It has been removed from Apple’s website as of Thursday afternoon. The “buy” page on Apple’s website for the Mac Pro now redirects to the Mac’s homepage, where all references have been removed.

Apple has also confirmed to 9to5Mac that it has no plans to offer future Mac Pro hardware.

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WWDC announced, iOS 27 Siri, AirPods Max 2 

作者 Chance Miller

Benjamin and Chance talk about the surprise AirPods Max 2 announcement, WWDC 2026 is official, and the company confirms that ads are coming to Apple Maps. Also, Bloomberg reports on the latest Siri chatbot designs coming as part of iOS 27.  

And in Happy Hour Plus, Benjamin talks about his trips to the Apple Store during his time in Japan. Subscribe at 9to5mac.com/join.

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Top stories: AirPods Max 2, iOS 26.4 RC, and more

作者 Chance Miller

Welcome to 9to5Mac’s top stories of the week, where we recap the biggest news in the Apple world every Saturday. This week, we have the launch of AirPods Max 2, new iPhone Fold rumors, and the MacBook Neo is a hit. Plus, our usual slate of new podcast episodes, opinion pieces, and much more. Read on for all of this week’s top stories.

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ITC judge says Apple Watch’s redesigned blood oxygen feature doesn’t infringe Masimo patents

作者 Chance Miller

There are two new developments in Apple’s ongoing legal battle with health technology company Masimo over the Apple Watch’s blood oxygen feature.

First, an ITC Administrative Law Judge Monica Bhattacharyya found in an initial determination that Apple’s redesigned version of the Apple Watch’s blood oxygen feature does not infringe Masimo’s patents.

Second, the Federal Circuit has affirmed the ITC’s initial exclusion order, meaning the original version of the blood oxygen feature on Apple Watch is still banned in the United States.

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