Apple SVP Eddy Cue and director Ben Stiller took to the SXSW stage to discuss Severance, Apple’s hit sci-fi thriller. Cue talks about how Severance has become a core of Apple TV+ and an example of how focusing on just a few shows promotes quality.

The in-person stage experience included two clips from the upcoming S2E9, but these are cut out of the recorded version. Otherwise, you can watch the full interview after the break …

Apple Music has partnered with His Majesty for The King’s Music Room, a special radio playlist set to celebrate this year’s Commonwealth’s Day.

During the show, King Charles will share personal anecdotes amidst his curated playlist of songs ranging from “1930s crooners to Afrobeats stars, as well as disco divas and reggae icons” …

Analyst Ming-Chi Kuo today shared his expectations for the upcoming Apple foldable iPhone, which is set to launch in 2026.

Kuo says the Apple foldable is positioned as a top-tier iPhone, with accompanying eyewatering price tag. It may cost well in excess of $2000. However, customers are expected to get premium hardware specs including a display that does not visibly crease when folded, stainless steel and titanium alloy hinge, in a casing that is just 4.5 mm thick when unfolded. However, the thinness also may come at the price of Face ID, with Kuo predicting that Touch ID will return.

SwitchBot (makers of my ) have launched a new option in the smart blinds space, the SwitchBot Roller Shade.

It is one of the cheaper smart blinds options on the market, and it even has an adjustable bar so it can fit many different window sizes. And if you have the , you can connect these shades directly to the Apple Home app using the Matter integration. Unfortunately, they cannot act as a standalone Matter accessory — the hub is required.

Alongside the new iPad Air, Apple also refreshed the base model iPad today. The iPad now comes with an A16 chip, and twice the storage, for the same $349 price.

That means Apple’s cheapest iPad now starts at 128 GB storage, with 256 GB and an all-new 512 GB size as upgrade options. With a faster chip and twice the storage, the new iPad is even better value for money than the .

Apple today announced a bevy of new content for baseball fans. This includes the return of Friday Night Baseball on Apple TV+, a new Apple Immersive film and the launch of the TV+ documentary covering the 2024 World Series.

On March 28, the new season of Friday Night Baseball games commence, and ‘Fight for Glory: 2024 World Series’ will premiere on Apple TV+. Plus, next month, Apple Vision Pro users can take an exclusive VIP tour around the iconic Yankees Stadium, in the latest Apple Immersive film. More details below …

The first tests of the iPhone 16e’s cellular performance show promising results. The Chinese review site Geekerwan performed various 5G testing with the iPhone 16e, using a special synthetic cell tower broadcasting inside their lab.

In general, they found the iPhone 16e behaved similarly to the when it came to cellular connectivity, with comparable speeds and reliability. Meanwhile, Apple’s claims of efficiency also seem to ring true, with Geekerwan measuring significantly less power draw for the C1 modem compared to the Qualcomm modem in the iPhone 16 …

Apple TV+ today announced a new documentary film called Bono: Stories of Surrender, which streams worldwide on May 30, and will also be available in an immersive 3D format viewable in the Apple Vision Pro headset.

In fact, this will be the first feature-length Apple Immersive film; all previous made-for-Vision-Pro content has been short-form fare. Apple and U2 have always had a close relationship, and this project is the latest example of that.

One of the longest standing feature requests for Apple Mail on iPhone is for the app to change how it behaves when a user moves a message to a different folder, or sends it to the trash.

Until iOS 18.4, the Mail app would always automatically move on to the next message in the inbox, which would annoyingly cause that unrelated message to be marked as read in the process. What many users have asked for, is for the app to simply return to the inbox list instead. iOS 18.4 finally makes that possible.

Apple has today announced that it is committed to invest more than $500 billion in the United States over the next four years, including 20,000 U.S. jobs and a new factory in Houston, Texas.

The $500 billion headline figure is not all new, with much of what is promised in the announcement having been pledged before. The news is clearly aimed at satiating the Trump administration, with Apple perhaps hoping it will be enough to get tariff exemptions on its products.