Apple's CEO admitted that the iPhone maker cannot absorb soaring memory costs forever, making future price hikes inevitable.

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Celebrities amuse themselves with Tim Cook's iconic "good morning" in a video released just hours before the CEO's last major event, WWDC26.

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CEO Tim Cook revealed Apple's plans to reinvest tariff refunds -- possibly well north of a billion bucks -- in U.S. manufacturing projects.

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Learn what Tim Cook advised John Ternus as he prepares to take over as Apple CEO this fall. It's all about following Apple's "North Star."

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Incoming Apple CEO John Ternus promises he will be just as much of a profit-focused bean counter as his predecessor, current CEO Tim Cook.

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We give outgoing CEO Tim Cook credit where credit is due for the best Apple products released while he ran the show in Cupertino.

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This week on the Cult of Mac podcast: Tim Cook really is stepping down from his CEO role at Apple! We discuss the past and the future.

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In an all-hands meeting with Apple employees, John Ternus and Tim Cook express excitement about the incredible products to come.

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President Donald J. Trump paid tribute to outgoing Apple CEO Tim Cook on Tuesday. In a post on Truth Social, the president’s social network, Trump praised Cook in his signature style, calling Cook “Tim Apple” and claiming he called to “kiss my ass.” Trump applauded Cook’s leadership at Apple, saying he did a better job […]

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The new Paul McCartney video from Apple Park offers behind-the-scenes and concert footage of the 50th anniversary show.

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John Ternus as Apple CEO may change decision-making within the company, moving from consensus to decisiveness.

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While nobody could match the vision and drive of the late Steve Jobs, retiring Apple CEO Tim Cook definitely comes in a very close second.

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Outgoing Apple CEO Tim Cook pens a heartfelt and humble letter of thanks to Apple users as he prepares to step down. Read it in full.

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Apple CEO Tim Cook transitions to executive chairman as John Ternus takes the helm of the company that makes the iPhone, Mac and more.

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Vision Pro's launch revealed Apple Store problems beyond the headset's $3,500 price tag, according to a new book.

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Sir Paul McCartney headlines Apple 50th, taking the rainbow stage at the heart of Apple Park as fireworks lit up the sky.

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As the company plans celebrations, Tim Cook posted an Apple 50th anniversary letter looking back with gratitude and ahead with excitement.

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If talks between major players bear fruit, Apple Pay in India could bring Apple's payments platform to hundreds of millions of new customers.

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Tim Cook signals that a wave of new AI-powered products is coming from Apple. Here's what we already know about some of them.

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Tim Cook assures iPhone users that their privacy will be maintained in the new collaboration that brings Google Gemini AI to Siri.

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