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Got a wicked idea for a game you’d like to create? All you need to turn your dream game into reality is the tools to make it happen. The Complete AppGameKit Unlimited Bundle allows you to do exactly that, with no coding skills necessary. And it’s on sale for just $49.99 — a full 80% […]
Pick up Apple’s newest AirPods Pro with a MagSafe Case at one of their lowest prices yet. Woot is offering brand-new units for just $179.99, saving you $69.01. This deal is good for today only and will end early if all stock sells out. Bag yours before it’s too late! Get AirPods Pro with MagSafe […]
A federal judge this week dismissed a class-action lawsuit that accuses Apple of misleading iPhone customers about its water resistance. Plaintiffs claimed that iPhone advertising that showed the device exposed to water was “false and misleading,” and allowed Apple to charge higher prices. However, they failed to prove their iPhones were actually damaged by water. […]
Apple issued a letter to U.S. lawmakers Wednesday urging them not to allow the distribution of iPhone and iPad apps outside the App Store. It insists doing so “would allow malware, scams and data-exploitation to proliferate.” The Senate Judiciary Committee will meet Thursday to consider the Open App Markets Act, a bill that hopes to […]
Facebook parent company Meta has warned investors that it will lose around $10 billion in 2022 as a result of Apple’s bolstered privacy protections. The company has been whinging about the improvements, which include App Tracking Transparency, since they were introduced in iOS 14. Its shares dipped more than 20% on Wednesday after it reported […]
If you have a new M1 Apple computer, you are going to want to enter our latest giveaway. Cult of Mac is giving away two USB-C Multiport MX Adapters from Satechi. This adapter allows you to experience the full potential of your M1 Mac with multitudes of data ports using just a single USB-C port. The USB-C […]
Apple TV+ will present an adaptation of the bestselling novel Dear Edward about a boy who was the sole survivor of a tragic plane crash. The series is being written and will be showrun by Jason Katims, who created the classic series Parenthood and produced Friday Night Lights. This post contains affiliate links. Cult of Mac […]
Editing videos can prove exhausting, but certain programs can make the work easier and get it done faster. VideoProc is a video editor that works at lightning speeds. And for a limited time, it’s also on sale for just $29.99 (regularly $119). VideoProc: Mac video editor VideoProc is all-in-one video processing software that works fast […]
The Tragedy of Macbeth was the third most watched movie on all the streaming services in the United States during January. And it was only available for half the month. The Apple TV+ version starring starring Denzel Washington and Frances McDormand is also getting rave reviews from critics. The Popularity of Macbeth JustWatch tracks the […]
The rumored Apple Car may not be on the verge of rolling off the assembly line, but someday a version of it may have sunroof glass that you can darken or lighten with the touch of a button or with a Siri command. That’s according to a patent the U.S. Patent and Trademark Office (USPTO) […]
On February 2, 1996, Apple revealed that Gil Amelio would take over from Michael "The Diesel" Spindler as Apple CEO. Things stayed bad though.
Wordle, the simple yet fun daily word game that became a craze in recent months, was acquired this week by The New York Times. Naturally, this led fans to worry that the game might change — or that we might have to pay for it. But there is one way you can ensure that never […]
It’s that time of year again. No, not the dead of winter. Well, yes, actually — for many it’s the dead of winter. But it’s not only that. Valentine’s Day comes along on February 14, as it does every year, obliging many to buy gifts for their significant others. But, lucky for you, this year […]
Who doesn’t love good optical illusions? And they’re especially cool when they result from an unexpected action that works as well as the expected action. Today’s featured computer setup surprised us with a floating display. Thing is, though, the screen is not mounted on the wall. And it’s not levitating, either. This post contains affiliate […]
Apple TV+ released a tantalizing first look in photographic form at the highly anticipated second season of Foundation. The epic series is based on Isaac Asimov’s award-winning stories. And the streaming service revealed 10 new cast members set to join Emmy Award nominees Jared Harris and Lee Pace in the new season. The much-lauded and […]
美东时间周三盘后,科技巨头、元宇宙概念龙头Meta发布财报。这是自其宣布转型元宇宙并且由Facebook改名Meta后发布的首份财报。
苹果隐私政策变更对其广告业务产生负面影响,而元宇宙业务短期内显然未能对Meta做出业绩贡献,这使得Meta的财报全面不及市场预期。
发布财报后,市值达6万亿人民币的Meta盘后暴跌超22%,按22.65%的跌幅估算,其市值蒸发约2074.41亿美元,折合人民币约1.32万亿。
据其财报,去年四季度,Meta Platforms实现营收336.7亿美元,略高于市场预期的334.09亿美元;实现每股收益3.67美元,低于市场预期的3.84美元。用户数据方面,Meta四季度日活用户(DAU)达19.3亿,略低于市场预计的19.5亿;月活用户(MAU)达29.1亿,也低于市场预期的29.5亿。展望未来,Meta给出的业绩指引预计其一季度营收在270-290亿美元之间,低于市场预期的302.5亿美元。
Meta表示,公司受到多种因素的影响,包括通胀飙升、苹果隐私政策变化、广告商潜在的供应链中断以及宏观经济挑战等。
此外,Meta“元宇宙”业务(财报中为“Reality Labs”)造成的亏损还在扩大。2021年全年,该业务亏损规模达101.93亿美元,约合650亿人民币。2019年至2021年的三年中,Meta的元宇宙类型业务共亏损超213.2亿美元,折合人民币约1356亿。
但元宇宙业务的收入有大幅增长。去年四季度,该业务实现收入8.77亿美元,环比增57%,同比增22%。2021年全年,该业务实现收入22.74亿美元,2020年同期仅为11.39亿美元,2019年收入为5亿美元。
Bokeh资本的首席投资官Kim Forrest指出,精明的投资者知道Meta的新业务方向意味着新的支出,由于元宇宙目前还并没有明确的定义,这意味着Meta可能需要花上“数吨的现金”。
Global X 分析师Pedro Palandrani则认为Meta的传统业务目前更值得关注。他表示,元宇宙是长期的故事,在短期内,投资者更加关注Meta如何应对苹果隐私政策的变更,以及如何实现电商业务的突破,以及如何通过Messenger、短视频Reels实现收益。
Meta的最新业绩公布后,市场认识到苹果隐私政策对社交媒体巨头们的影响很大,因为这类巨头主要靠精准化广告盈利。周三美股盘后,和Meta一样以广告收入为重要营收来源的科技股们也都跌了不少。
此前,苹果在去年四月份发布了iPhone操作系统iOS 14.5的更新,在用户打开应用程序时系统会询问,是否希望被跟踪。
新的隐私政策使得在iOS 操作系统上,第三方应用程序获取个人数据受到很大限制,这也将使得个性化广告的发送受到很大影响。
此前,Snap发布的2021年第三季度业绩报告中就显示,管理层认为苹果公司的隐私政策变化是其业绩不佳的原因,“由于广告效果减弱,广告主希望将他们的钱花在其他地方。”
Meta在发布2021年三季报时也曾警告称,四季度将诸多重大不确定性,其中就包括苹果操作系统隐私规则的变更。
而苹果的举动也引发了不少争议。有人认为,苹果的新郑是为了推广自己的广告服务——Apple Search Ads。去年12月,波兰竞争和消费者保护办公室(UOKiK)就发布声明称,该机构启动了对苹果的诉讼程序,以了解苹果在iOS设备上的新的隐私和个人数据政策是否损害竞争公平。
来源:中国基金报
微评:目前Facebook的股价,我觉得是个机会。如果其股价跌到230美元以下的话,完全可以买一些,风险不会很大。这么大体量的公司,市盈率也不高,这个价格已经比较合理了。
Listen to a recap of the top stories of the day from 9to5Mac. 9to5Mac Daily is available on iTunes and Apple’s Podcasts app, Stitcher, TuneIn, Google Play, or through our dedicated RSS feed for Overcast and other podcast players.
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Last week, 9to5Mac covered that ahead of Apple’s earnings report, the company was still suffering from supply constraints. Now, a new report corroborates that Apple has been prioritizing iPhone deliveries over iPads.
The post Report: iPad deliveries can take over two months as Apple focuses on iPhone production appeared first on 9to5Mac.
Today, ESR is launching the latest addition to its HaloLock stable of iPhone 13 accessories, debuting its very first 7.5W MagSafe power bank. Arriving with a streamlined design, there’s still a 10,000mAh internal battery alongside ability to refuel a second device with its USB-C port. Now available for purchase, you can also score a launch discount by getting the full scope down below.
The post ESR’s new 10,000mAh MagSafe Power Bank can charge two iPhone 13s at a time appeared first on 9to5Mac.
The British Academy of Film and Television Arts has unveiled its nominations list for the 2022 awards, including three Apple TV+ productions.
The post These Apple TV+ films scored British Academy of Film award nominations appeared first on 9to5Mac.
Listings for AirTags with deactivated speakers have been spotted on eBay and Etsy. This removes one of the two anti-stalking features Apple built into the tracking devices.
One seller claimed that the modification was done for innocent purposes …
The post AirTags with deactivated speakers being sold on eBay and Etsy; seller claims not for stalking appeared first on 9to5Mac.
A federal judge has ruled that iPhone water resistance claims made in Apple’s advertising may be misleading, but she has still rejected a proposed class action lawsuit.
The lawsuit alleged that Apple misled consumers about the extent of the waterproofing, and therefore overcharged for the phones …
The post iPhone water resistance claims may be misleading, but class action lawsuit still rejected appeared first on 9to5Mac.
A new report suggests that we’ve reached a turning point for Apple in India, as the company appears to have earned more smartphone revenue in the country than any other brand.
This is indeed quite a turnaround in just a few years. The company’s market share in 2018 was said to have been as low as 1% …
The post Turning point for Apple in India, says report, as company tops revenue rankings appeared first on 9to5Mac.
JumpCloud is releasing a new Patch Management functional to its cloud directory platform to streamline OS upgrades for macOS and Windows. Coming in Q1 2022, this feature enables IT admins to create schedules, report on OS versions, and manage both PCs and Macs from a single interface.
The post JumpCloud is adding macOS patch management to streamline OS updates appeared first on 9to5Mac.
South Korea has stated that it is still not satisfied with Apple’s App Store plans to comply with a new antitrust law requiring developers to be able to choose third-party payment platforms.
The regulator has also expressed concern at Google’s plans, which include just a 4% reduction in the company’s app store commission if a developer uses a different payment processor …
The post Korea still not satisfied with Apple’s App Store plans; wants more than 4% commission saving appeared first on 9to5Mac.
The latest Apple Store opened today, with Apple highlighting the “stunning curved glass exterior” and use of Bianco Cristal flooring. The latter is a quartz material noted for durability and low maintenance.
The new store replaces the former Abu Dhabi store, which opened in 2015 and was only half the size …
The post Latest Apple Store opens in Abu Dhabi, with curved glass, Bianco Cristal floors appeared first on 9to5Mac.
In November, Apple sued NSO Group over its repeated use of zero-click iPhone exploits to help malicious actors spy on iPhone users. Since then, many political activists have said they have been notified by Apple that they were targeted by NSO Group’s ‘ForcedEntry’ attack.
However, it seems that more than just NSO Group had knowledge of the flaw. Today, Reuters reports that a similar exploit has also been discovered and exploited by another Israeli firm called QuaDream.
The post Reuters reports zero-click iPhone exploit was also used by another Israeli surveillance firm, in addition to NSO Group appeared first on 9to5Mac.
A few hours ago, previews for Twitter links in the Messages app on iPhone, iPad and Mac have stopped working. Rather than a nice rich link when pasting in a tweet URL, users are simply seeing the generic look for an unloaded link bubble.
This appears to be caused by a server issue on Twitter’s end. Presumably, they will be able to resolve the bug and tweet links inside of iMessage will start functioning correctly again.
The post Twitter link previews currently broken in iMessage due to server issue [Update: Fixed] appeared first on 9to5Mac.
Twitter has always been known for its character limit per tweet, which used to be 140 characters and then went up to 280 in 2017. However, it seems that the company has been exploring new ways to let users write longer texts with a new feature called “Twitter Articles.”
The post Twitter reportedly working on new feature to let users write full articles appeared first on 9to5Mac.
Apple is once again fighting against bills that try to force the company to allow distribution of iOS apps outside the App Store. This time, the company urged US lawmakers to reject an antitrust bill in the US Senate that would allow users to install any apps on iPhone and iPad.
The post Apple urges US lawmakers against bill to allow iOS apps outside the App Store appeared first on 9to5Mac.
Apple Music lets users create and share playlists with other subscribers, but there’s no way for multiple people to edit the same playlist – so only the playlist creator can add or remove songs from it. With this in mind, the developers behind Denim have created Caset, a new iOS app that lets you create collaborative “mixtapes” with your friends.
The post Create collaborative ‘mixtape’ playlists with your Apple Music friends using Caset appeared first on 9to5Mac.
Facebook was one of the main companies affected by Apple’s new privacy policies, which now require iOS apps to ask users if they want to be tracked by third parties. During the Q4 2021 earnings report on Wednesday, CEO of Meta (Facebook’s parent company) Mark Zuckerberg said that Facebook is “rebuilding” its ads infrastructure due to the iOS changes.
The post Facebook rebuilding its ads infrastructure to target iOS users while it loses money with metaverse appeared first on 9to5Mac.
Listen to a recap of the top stories of the day from 9to5Mac. 9to5Mac Daily is available on iTunes and Apple’s Podcasts app, Stitcher, TuneIn, Google Play, or through our dedicated RSS feed for Overcast and other podcast players.
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The post 9to5Mac Daily: February 02, 2022 – iOS 15.4 Safari changes, iPad shipments appeared first on 9to5Mac.
Following two years of going online only because of COVID-19, the SXSW film festival returns to an in-person event this year, running from March 11 through March 20. The headline schedule was announced today and Apple TV+ will have a presence, premiering three new shows.
Update: Apple TV+ has today expanded its SXSW showing with two additional titles; debut of Sundance favourite feature film ‘Cha Cha Real Smooth’ and ‘The Big Conn’, a docuseries from the creators of McMillion$.
The post SXSW set to return to in-person festival format in March, featuring five Apple TV+ premieres [update] appeared first on 9to5Mac.
Last week, Apple unveiled a new limited-edition Black Unity Braided Solo Loop for the Apple Watch in honor of Black History Month. This band is now available via Apple Stores and the first orders are arriving to buyers. Head below for a closer look at Apple’s latest Braided Solo Loop…
The post Hands-on with the special edition Apple Watch Black Unity Braided Solo Loop appeared first on 9to5Mac.
Apple’s AirTag item trackers have made a lot of headlines since their launch last April, for both good reasons and bad. Now, CTInsider reports that a man in Waterbury, Connecticut has been arrested after trying to use an AirTag to “track a victim’s car” as part of a “domestic incident.”
The post Connecticut man arrested after trying and failing to stalk someone with an AirTag appeared first on 9to5Mac.
I’ve owned a HomePod since the original $349 speaker arrived in Apple Stores four years ago. However, a lot has changed since 2018, including the demise of that smart speaker in favor of the more affordable HomePod mini.
No matter which HomePod you have, it’s easy to forget what all it can do since it’s primarily controlled by voice. You’re likely to learn something new by periodically checking what HomePod can do with voice control.
The post New to HomePod or just unsure what to do with it? Try these useful voice commands appeared first on 9to5Mac.
Continued discussions around using SwiftUI for custom animations and layouts, more on phased rollouts and prioritizing bug fixes, content exclusivity and acquisitions, and various ways of sharing code across Apple’s platforms.
Sponsored by Sentry: Actionable iOS error tracking and performance monitoring. Try Sentry for free today.
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As has become the norm every year, Apple is running a wide-range of Apple Pay promotions for Valentine’s Day. The company has teamed up with retailers including 1-800 Flowers and Snapfish to offer exclusive deals when you make Apple Pay purchases…
The post Check out these Apple Pay exclusive discounts to celebrate Valentine’s Day appeared first on 9to5Mac.
Punxsutawney Phil has seen his shadow this Groundhog Day, which means a fresh batch of Apple deals are up for grabs. Headlining the deals is a $100 discount on all five AirPods Max colors, with a new Twelve South sale joining in on the savings. And last up, Apple’s latest iPad Air is also $99 off today. Hit the jump for all that and more in the latest 9to5Toys Lunch Break.
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自从Facebook改名Meta宣布正式全面转型元宇宙之后,元宇宙这把火越烧越旺,在当前疯狂的炒作氛围之下,似乎随便一个什么项目都能沾上边:元宇宙交友、元宇宙买房、元宇宙购物、元宇宙居家……就差元宇宙上天了。各类项目都在跑步前进,生怕没有第一时间爬上风口成功起飞。
纵观当前“元宇宙圈”,忙着圈钱、强行拉人、挂羊头卖狗肉的行为比比皆是。于是,一些真正的早期用户、开发者不乐意了,他们不再愿意被资本强行按头做韭菜,纷纷站出来发声反抗。
这不,元宇宙雏形还没看到呢,反噬就先来了。
元宇宙未至,骚扰、歧视、危害先行上个月,被Meta寄予厚望的大型开放式虚拟社交世界Horizon Worlds正式在北美地区开放公测。本来大部分玩家都对此充满期待,不惜斥重金买入最新的Oculus头显想去一探究竟。但公测一个月来,Horizon Worlds不仅没有口碑爆棚,反而还先陷入了一系列负面体验的漩涡中。
图片来自Meta官网首先,公测以来,有多名女性用户已经向Meta提交报告,表示在体验过程中遭受到了来自陌生玩家不同程度的骚扰和言语侮辱。有的女性玩家表示当自己以虚拟化身走在Horizon的广场时,碰到一堆男性玩家向她起哄并将她的围起来捉弄她。有的女性玩家表示,在体验过程中有陌生的男性玩家试图贴近她并做出不雅动作,在她大声呵斥让其停下时,该陌生玩家只是耸了耸肩然并告诉她“这里是元宇宙,别那么认真。”
彭博社的记者Parmy Olson在亲身体验horizon 的过程中也遭遇到了很多不愉快的经历。比如突然有陌生人突然靠近并在她耳边说话,有人在未经她允许的情况下疯狂拍她的照片,有人不停说脏话并且故意咳嗽说自己是新冠病毒。Parmy Olson表示,虽然Meta的元宇宙世界是新奇的,但她在体验的过程中也夹杂着紧张、不舒服的感觉。
图片截自Bloomberg种族歧视也已经在元宇宙内发生。由于虚拟化身是玩家的现实投射,一位黑人玩家表示自己在体验过程中,清晰地听到人群中有人发出歧视言论,但由于身在虚拟广场,他根本无法确定是哪个玩家发出的。
互联网上的身体和言语骚扰本就是一个令人烦恼的问题,而Horizon世界里玩家的真实声音再加上VR所带来的身临其境感受,让整个事情雪上加霜。据统计,很多玩家都在体验过程产生了不舒服的感觉,而为了避免这种感受,他们都曾在体验过程中使用过“安全模式”来隔绝周围的声音和隐藏自己,暂时逃离Meta想打造的元宇宙世界。
此外,还没有规范运行的元宇宙也存在着儿童危害的担忧。虽然此次Meta官方表示只是向北美地区 18 岁以上的用户开放Horizon Worlds 的访问权限,但由于并没有设定严格的访问验证,很多实测都反馈在体验过程中遇到了大量儿童。而由于该程序目前并没有针对未成年人来进行规则制定,因此存在着一些包括暴力、脏话、色情等对儿童成长有危害的不可控因素。
除了Horizon Worlds之外,同样的情况还存在于其他类似元宇宙游戏之中。比如在知名的虚拟社区游戏VRchat中,每天都有大量的青少年在里边交友、聚会。但根据反数字仇恨中心的研究负责人 Callum Hood 最近对VRChat 游戏中互动的记录,在 11 小时内,他就记录了100多起问题事件,其中也涉及到大量未成年用户。
虽然目前大部分元宇宙类程序都有违规举报的通道,但音频数据的记录以及繁琐的举报流程让此类报告往往都是一场空。都说网络不是法外之地,可是现在元宇宙里显然还并没有执法部门。
“在还没有看到安全的运行机制前,我不愿意让我的孩子进入元宇宙。”一位家长向硅星人表示。
NFT的镰刀挥太快,游戏开发者和玩家联手反抗除了女性和家长对元宇宙世界充满顾虑和担忧之外,NFT作为当前元宇宙的另一大形式,也在大举进军游戏行业的道路上遭受到挑战。
NFT所具有的不可分割、不可替代、独一无二等特点,让其跟游戏有天然的契合之处。比如NFT 能够记录玩家的游戏状态和成就,保存游戏中获得的物品清单,同时也能允许游戏内资产的跨平台转移。对于游戏平台来说,NFT是一个潜力巨大的商机,因此最近也陆陆续续有游戏开发商宣布进军NFT。
12月8日,全球著名游戏开发商育碧在官网宣布推出自家NFT平台Ubisoft Quartz(育碧石英),玩家可以在该平台购买名为“Digit”的NFT物品,并于育碧旗下的3A游戏《幽灵行动:断点》中率先使用。
育碧表示,Digit按特定批次发行,每一批次内会包含有独特序列号的游戏内装饰物品,玩家未来可以自由定价买卖,具有很高的收藏价值。而为了保证购买Digit的都是生态内用户,育碧还要求玩家必须要在《幽灵行动:断点》的XP等级达到5级(约玩600个小时)才能兑换。
本来呢,育碧是打算用此试水一下市场、双重收割玩家和NFT爱好者,但没想到,NFT爱好者对Digit并不感冒,而此消息一经发出更是遭受了玩家强烈的抵制。玩家们认为,NFT就是厂商构建虚假稀缺性上的巨大骗局,以“收藏价值”为幌子鼓励玩家氪金的行为实在是太让人下头。毕竟过几年这个游戏不火了,这些如此普通的游戏道具还有啥存在的意义,这不明摆割人韭菜?
自从Ubisoft Quartz发布以来,育碧的各个平台都有大量的玩家留言抵制。而育碧将Youtube的官方宣传片下几万个dislike隐藏的做法,更是引得评论区骂声一片。
Youtube平台上Ubisoft Quartz宣传片下的评论区而育碧也不是唯一一家在NFT上翻车的游戏公司。上个月,《潜行者2:切尔诺贝利之心》开发商GSC Game World也曾宣布将在游戏中加入NFT,还表示玩家将成为首个“元人类”出现在游戏当中化身游戏NPC。但此消息发布后立刻引起了大量玩家的反对,人们在Twitter、Reddit上迅速集结,抵制GSC的NFT游戏计划。
在玩家的强烈反对下,《潜行者2》又再次发文解释了自己的NFT计划,表示并不会影响任何游戏体验,但玩家仍不买账群起而攻之。该推文发布仅一小时后,《潜行者2》就删除了推文并向玩家妥协,表示将取消游戏内所有NFT相关的所有内容。
实际上,不仅是玩家,就连游戏开发者们也很反感这种“强行NFT”的行为。据了解,育碧内部很多开发人员对使用NFT持强烈的怀疑态度,尤其是开发《幽灵行动:断点》的团队。开发人员表示他们“并没有从这项计划中看到价值和未来”,认为这中做法会导致玩家的流失,将他们耗费大量心血改善的游戏重新打入谷底。而事实上,由于NFT的加入,《断点》的口碑确实在迅速下降。
根据The Verge 报道,根据对游戏开发者大会参会人员的年度调查,有近70%的受访者表示对NFT游戏开发不感兴趣,并指出它们现阶段可能存在诈骗、虚假诱导以及对环境污染的问题。去年十月,全球最大PC游戏平台Steam就发布新规,禁止所有NFT或者加密货币相关游戏内容在平台上线和运行,受到了大量玩家的赞赏和拥护。
显然在当前的游戏行业,谁要是宣布进入NFT,谁就站在了大众玩家的对立面。玩家们或许能够接受游戏厂商探索试水元宇宙,但不能接受这么快就把资本的镰刀家在自己的脖子上。
想用元宇宙的新壶来装旧酒,翻车总是猝不及防硅星人在之前关于元宇宙的科普文中,曾总结过元宇宙需要具备持续性、实时性、兼容性、经济属性、可连接性和可创造性六大特点,也曾以《动物森友会》、《我的世界》、Roblox等为例做过简单的元宇宙判定。
但由于元宇宙牵涉到包括VR/AR、人工智能、区块链、物联网等在内的太多底层技术,因此现在一些项目但凡跟这些技术领域沾边,就跑来说自己的是元宇宙,仿佛蹭上了这波热度,融资就能爆、股价就能飙。但快速吹大的泡泡,终究破裂的也很快。
以有“元宇宙第一股”之称的Roblox为例,自Facebook改名Meta之后,Roblox在元宇宙不断高涨的热度下股价一度被推高超过140美元/股、市值接近千亿美元。而在在美股最近下行压力之下,短短一个多月,它的股价就跌去了一半以上,抹平了去年全年的涨幅。
Roblox股价走势图此前红极一时的元宇宙“炒房热”也开始逐渐回归理性。今年11月,在虚拟游戏平台 Decentraland中,一块虚拟土地以约243万美元(约1400万人民币)的高价成交。不到一个月后,在同类型平台的Sandbox上,一块虚拟土地以430万美元(约2739万人民币)的价格售出。
在炒房团的推波助澜下,Decentraland、Sandbox中的流通数字货币MANA和SAND的身价也分别一度暴涨到6美元和8美元左右。而这些价格赶超硅谷的土地长什么样呢?就差不多长这样。
图片来自于Benzinga,版权属于原作者但最近,两个平台的热度开始大幅下降,MANA和SAND的价格也在两个月内跌幅超过50%以上。而国内的同类型炒房平台虹宇宙也快速翻车。12月中旬,虹宇宙上的虚拟房产项目的转让价曾一度超过10万元,而如今价格最高的项目也不超过1万元。
此外,对于很多套上元宇宙外壳再次出来大肆圈钱的的VR/AR、游戏项目,市场也学会了擦亮双眼、并不买账。虚拟偶像、虚拟商店、AR游戏、AR购物等这些早就已经存在并过气的事物,本打算重新出山迎来“第二春”,但诸如沃尔玛虚拟超市、Gucci等奢侈品的虚拟产品已经出场就遭受群嘲,这些项目推出后都反响平平。毕竟用户们也不都是人傻钱多,透过现象看本质的基本能力还是有的。
图片来自于网络在经历了野蛮生长的几个月后,包括美国、中国、欧洲在内的各国监管机构也陆续在近期发声提醒投资者警惕元宇宙炒作热,并要求一些项目在宣传自己是元宇宙时需要注意事实依据和合理性。
无疑,元宇宙是一个令人激动的图景和未来。但必须承认的是,在通往元宇宙的道路上,还有许许多多的技术难题和监管困境需要攻克。不是每个人都可以做元宇宙的缔造者,也不是光靠喊口号就能把绿洲世界变成现实。
近些年,因为太激进、太狂热,最后盛极而衰的概念炒作例子我们看了太多,希望元宇宙不会是下一个。步子慢一点、走得更实一点,少一点炒作、多一点真诚,可能元宇宙才能快点到来。
*注:封面图来自于Meta官方截图,版权属于原作者。如果不同意使用,请尽快联系我们,我们会立即删除。
每逢春节胖三斤,仔细一看三公斤,努力减肥大半年,转眼一看又过年。
在物质极大丰富的今天,哪怕消费能力基本做到想吃啥吃啥,哪怕父母辈口中“过年才能吃上的美食”离年轻人生活看似越来越远,但这届年轻人依然年复一年地把春节吃个底朝天,并美其名曰:
年味儿是吃出来的。
看看他们狂炫砂糖橘的样子,你就知道这有多夸张了:
“没有一袋砂糖橘能平安过夜,我到家两天就干完了我妈准备的全部年货。”
“砂糖橘是早上买的,手是中午黄的。”
“我一嘴能炫四个砂糖橘,现在除了心不黄,哪里都黄了。”
吃到这里,年轻人自己也察觉出了不妥。当他们在洗手间抬头看向镜子、在出门前检查仪容、甚至在不经意中瞄向某个反光物体时,都会发现一个事实——啊,长胖了!
于是,就像寻求所有生活问题的答案一样,他们开始在网上搜索解决的办法。
不搜不知道,在抖音、小红书、微博等社交媒体平台上,“春节不长胖”的相关内容早已蔚然成风,而这背后甚至暗藏着财富密码。
各大门派,花样百出“春节已经来了,这里有一份不长胖过年指南,先点赞收藏再观看吧。”
如果你是短视频产品的重度用户,相信近日来已刷到过不少这类内容了,别看这些视频的主题都是教人们怎么在春节不长胖,但其“功法”和“要义”实则各有不同,细究起来甚至能总结出几大门派。
第一大门派我们姑且称之为“苦修派”。
这类视频的封面大多是露着马甲线和腹肌的身材姣好的健身博主。与其人设非常相符,他们所提供的方法多是严格控制饮食加上有规律的运动,这包括三餐少油少盐且定时定量、每天要做几组Hiit训练、时不时的还需要整点轻断食。
你问啥是轻断食?这里面“学问”可大了去了。研究了几位头部博主推荐的轻断食方法,我们觉得这已经不是人世间的苦修了,而是能与玄幻小说中修仙相媲美的绝世武功。
拆解一下这套功法,从易到难可分为“16+8断食”、“18+6断食”、“20+4断食”,前面一个数字代表的是不吃东西的空腹时长,后面一个数字是每日里可进食的时间。除了以日为单位进行轻断食之外,还可以在每周七天里选择“隔日断食”和“5+2断食”,前者是每隔一天断食一日,后者是吃五天断食两天。
咱就是说,按这个方法回家过年,简直是“存天理,灭人欲”,分分钟会被爸妈赶出家门的节奏。
于是另一大门派推出了完全不同的方法,宣称“大吃大喝也不胖”。
这类视频的封面同样吸睛,苗条纤瘦的博主或是端着鸡腿肘子,或是抱着一堆零食,配上“春节狂吃不胖”的标题,让人非常有点击欲望。打开观看之后,你会发现这些博主的“妙招”也很极端。
说的详细些,大快朵颐吃肉的博主们所推崇的方法多是“生酮饮食”,即通过戒除碳水化合物和糖,只摄入蛋白质和油脂,从而使身体由燃糖模式转变为燃脂模式。
这种方法让人们不必再舍弃口腹之欲,又不会担心吃太多而发胖,因此一度风靡国内各大社交媒体平台。但其弊端也很明显,这个源于欧美国家的饮食方法,实则需要在专业医生的指导下进行,个人贸然实行仍存在很多未知的健康风险。
还有一类博主推崇的是“饱腹低卡吃不胖”方法,各类低卡食品也是他们视频中出现的常客。
拆解这些零食的配料表会发现,魔芋、奇亚籽、乳清蛋白、鸡胸肉,以及鹰嘴豆等饱腹感强、热量低的食物占据了主要成份。打眼一看这招好像有点儿意思,但如果拿着产品名去电商平台上搜搜,评论区里不是在吐槽难吃,就是哀嚎着低卡没负担使劲儿吃,结果反而胖了。
于是就轮到路子更野的博主上场了,他们甚至拿出了黑科技杀手锏——在消化和吸收上做文章。
这个方法简直切中了年轻人“春节躺着吃不发胖”的心理,他们在视频中以科普的形式将食物进入人体后的物理和化学反应分析的头头是道,并从餐前和餐后两个时间节点教人们使用一些“成分安全的辅助产品”,避免发胖。
仔细研究各大博主推荐的此类产品,会发现餐前的辅助产品多具有阻断碳水和糖分吸收的功能,而餐后的辅助产品则以助消化和促进新陈代谢为主。
没有实践就没有发言权,效果好不好不知道,但多数博主在推荐产品时都会默默地加上一句“没有减肥功能,可以降低大餐后的长胖几率,但还是要适当控制进食量”。
只能说,懂得都懂。
“春节不长胖”背后的财富密码虽然花样百出的“春节不长胖胖”方法令人头晕目眩、眼花缭乱,但这并不妨碍其受欢迎的程度。粗略统计一下,包括“春节不长胖”、“春节减肥”、“春节瘦身”等内容在小红书已有超过20万篇笔记,而同类内容在抖音快手的点赞评论量也多达近百万。
流量的背后蕴藏着财富密码,借由大众在过年期间的需求痛点,“春节不长胖”甚至开始成为了一门生意。
在北京工作的云菲在今年春节回家之前,也在小红书上刷到了“春节不长胖”的内容,抱着试试看的心态,她关注了平台上几位粉丝近百万的大V,这些人或是健身博主,或是养生博主,也有知识科普类博主,他们都在以视频或图文的方式,教粉丝们如何过个吃不胖的春节。
云菲关注的KOL中一位小有名气的减脂大V,从1月中旬开始做“春节不长胖”专题,前后做了十多期短视频,内容几乎涉猎了上述所有“门派”的方法,无论你是管不住嘴,还是迈不开腿,抑或是其他问题,似乎都能在他的视频里找到解决的办法。
“评论区里确实有不少网友说,跟着他的方法瘦了下来,就更心动了”,于是云菲开始认真的看这位博主的每个视频,蹲守他的每场直播。
看得多了,云菲也瞅出了一些门道。
不管视频里提到了哪种方法,都需要在饮食方面做出调整,很多网友因为缺乏相应的知识且懒得自己做功课,多数时候都要求博主给出直接的购买建议,而此时或是良心推荐,或是隐晦的软广,很多近些年兴起的轻食产品和减脂辅助产品的身影,便越来越多地出现在这些博主的内容之中。
事实上,网红博主通过短视频和直播内容进行带货,早就不是什么新鲜事了。品牌方也正是瞄准了这些博主背后对减脂、健身、养生有着迫切需求的粉丝流量,从而选择与其合作推广自己的产品。
不仅如此,很多头部大V甚至开始着手打造自己的减脂品牌,并在短视频和直播间中卖力地进行宣传。相比于其他垂类内容的博主,这类大V对粉丝的号召力和购买转化力实则要高出许多,又因信息的不对称性,后者有着极强的交流欲望,从而使得私域流量的沉淀也变得非常容易。
云菲在这位减脂大V的直播间里购买了一款自创产品,从而加入到了一个名为“过年不长胖”的微信社群中。从编号来看,她加入的是第二个微信群。群里的成员有四百多个,女性占大多数,管理员是几位群昵称为营养师的运营,也是该大V团队的工作人员。
据云菲的亲身体会,这个社群的活跃度极高,几小时不看消息能多达成百上千条。在管理员的带领下,社群成员们每天都会就自己的饮食、运动、作息等活动进行记录打卡,前者还会经常提醒成员们“控制住嘴,减少不必要的饮食”,“如果想吃东西了,就来群里聊聊天”。
前几天除了觉得这个社群耗费时间太多之外,云菲并没有其他感觉。直到春节假期正式开始后,随着参与群聊的人越来越多,管理员开始频繁地提醒成员们使用自家产品。博主还亲自出面号召成员们去小红书等平台,分享自己使用产品的良好体验。作为鼓励,发文分享的人可以免费获赠最新产品。
看到这里,云菲才有些回过神来,她似乎被裹挟进了一门以“春节不长胖”为名义的生意里。
真有用,还是智商税?揭开“春节不长胖”的外衣,我们不难发现,它本质上还是门减脂生意。
随着当代年轻人被奶茶、火锅、外卖反复包浆的身体日益膨胀,一个个减脂概念也开始层出不穷,没人能知道下一个流行的方法究竟是什么。
然而把这些减脂方法放在更长的时间维度观察,就会看到它们不过是被资本借着科学口号包装起来的营销概念,彼此之间更是不断地相互质疑、推翻、扶起,再重来一遍。
比如正流行的生酮减脂中被奉为圭臬的高脂肪食物,在上个世纪其实是最先被打倒的。
早在1960年代,《新英格兰医学期刊》的一篇论文就曾指出,脂肪和胆固醇是影响人体健康的最大杀手,也是肥胖的主要诱因,反而糖并不会影响人体健康,于是饱和脂肪成为了当时最受追捧的减脂概念。
“巧合”的是,当时世界上几大食品巨头公司做的都是糖的生意,包括巧克力棒、可口可乐、饼干麦片这些人们经常吃的食品,都与糖有着千丝万缕的联系。
但这番理论放在当下,却发生了翻天覆地的变化。
脂肪从某种程度上被无罪释放,糖反而成为了加速人们衰老和肥胖的最大元凶。对减脂饮食有着极致追求的明星们,率先带头把“戒糖断糖”推向了一个小高潮,而后市场需求又迅速催生出了无糖饮料、代糖食品(多由赤藓糖醇和阿斯巴糖等人造甜味剂制成)、以及阻断糖粉吸收的保健品等,糖成为了人们闻风丧胆的食物成分。
同样被人们嫌弃的,还有含糖量不低的碳水化合物。
几乎所有健身、减脂、养生博主都在奉劝大家“少吃碳水”、“在固定的时间吃碳水”,表示这样不仅有利于形成易瘦体质,还能令人思维更加清晰、工作学习更有效率,到处都在判决碳水有罪。
可如此刁钻又严苛的减脂方法真的有用吗?
实行过“断糖断碳”大半年的陈毅告诉品玩,他靠这个方法曾成功刷脂将近20斤,肉眼可见地瘦了几圈,然而随着“断糖断碳”时间的拉长,他对糖和碳水开始产生了不可抑制的渴望,情绪也经常变得急躁不安,“后面经常会暴食,买来很多面包蛋糕等高糖高碳的食物,一吃就停不下来”,吃完了又很愧疚,于是重新开始进行饮食控制,像是进入了一个怪圈。
无独有偶,云菲表示在“过年不长胖”的微信社群中,大家平日里讨论最多的一个话题也是暴饮暴食,其中不乏有处于暴食边缘的成员在群里寻求帮助,也有刚结束暴食的人表示后悔和愧疚,还有些人渐渐不再发言,变得沉默。
说到底,在胡吃海喝的饮食方式中发现身材和健康渐行渐远,从而选择了看似高效减脂方式的年轻人,实则从来没有与食物建立起一个正确良好的关系,在网红博主和资本营销的影响下,他们对食物爱也极端,恨也极端。
“春节不长胖”这门生意还在继续,很快地,它将随需求变身为“春节之后如何迅速恢复体重”、“春天不减肥、夏天徒伤悲”、“马甲线是夏天的标配”……..
而困在这其中的年轻人,还要多久才能与食物和解呢?