While pre-orders are now live at major online retailers for Apple’s new M4 iPad Pro, iPad Air, and Apple Pencil Pro, the deals are still rolling elsewhere this afternoon. Firstly, we are tracking straight up $100 price drops on Midnight, Silver, and Starlight Apple Watch Series 9 models. Those offers also join AirTag bundles at under $20 per tracker as well as a solid discount for folks who still pledge allegiance to Apple’s AirPods 2nd Gen. Everything is waiting below in today’s 9to5Toys Lunch Break. 

Today the Walt Disney Company announced it would be launching its “first-ever interactive Disney+ Original story coming exclusively to Apple Vision Pro.”

What If…? An Immersive Story is described as a new app for Vision Pro that will enable an interactive mix of immersion, video, storytelling, and more. The app will connect to the Disney+ series, Marvel’s What If…?

You might expect the introduction of the first OLED screens and uber-thin form factor to result in strong iPad Pro demand, but a new forecast from market intelligence company TrendForce suggests it may actually be lower than last year.

The company predicts that total shipments of the latest iPad Pro models “will only reach between 4.5 to 5 million units in 2024” – which would be down on 2023. It gives two reasons for this pessimistic picture …

2024 is shaping up to be the year of ads for Amazon Prime Video.

In January the streaming service, which has long been ad-free, debuted an ad-based tier and instantly moved nearly all its users into that tier. Since then, the only way for Prime subscribers to avoid ads has been to pay an extra $3 per month.

Pretty soon, that $3 option may be more compelling as Prime Video is planning to increase the number of ways users will see ads and make shopping a key component of those ads.

Smart home company Brilliant has announced that it has run out of money, after failing to raise more capital in an attempted funding round.

While its smart home controllers and light switches continue to work for now, there’s no guarantee that will remain the case for long given the lack of either HomeKit or Matter compatibility …

Love those artistic Apple logos promoting the latest iPad event? It turns out the new carries that same energy with its packaging.

Meta is testing a new option which allows users to cross-post from Instagram to Threads. The move is likely intended to boost engagement on the company’s newest social network …

Bytedance, the parent company of TikTok, is suing the US government, arguing that the threatened ban is unconstitutional. The company had previously said it would do so, though it had been unclear whether it would follow through.

The company is fighting a law which forces it to either sell the app to an American company, or be banned from operating in the US …

Today Matter, the Internet of Things (IoT) standard developed by major players like Apple, Google, and Amazon, has been updated to version 1.3.

This release introduces support for a host of new device types, such as EV chargers and kitchen and laundry appliances, while also adding enhancements like energy tracking, upgraded TV features, and more.

Yesterday’s Let Loose event announced new iPads, Apple Pencil, Magic Keyboard – plus a few surprises, some pleasant, some not.

There were no major surprises to the actual iPad announcements, as they were very much in line with what we’d been expecting …

Based on the , Dark Matter is a new sci-fi drama series that starts streaming today on Apple TV+. It is written by the author of the novel, and stars Joel Edgerton in the lead role as Jason.

Jason, a physicist and teacher, is abducted into an alternate reality in which he gets a glimpse of other ways his life could have gone. Intrigue quickly turns to madness, though, and he must find a way back to save his family from himself.

Earlier this year, Google launched a Circle to Search feature for Android that takes a screenshot and lets you select what to look up. Thanks to Google Lens and iOS Shortcuts, the underlying Circle to Search capability can now be replicated on any iPhone.

Apple today unveiled its new iPad Pro and iPad Air lineups, which are available to order now and will begin shipping next week. Unfortunately, there will be a key piece of memorabilia missing from iPad boxes this go around: Apple stickers.

Apple CEO Tim Cook had a busy day as the company held a special event on Tuesday to announce the new iPad Air and iPad Pro. Even so, he took time out to announce that Apple is donating to help the victims of tragic floods in southern Brazil.

Listen to a recap of the top stories of the day from 9to5Mac. 9to5Mac Daily is available on iTunes and Apple’s Podcasts app, Stitcher, TuneIn, Google Play, or through our dedicated RSS feed for Overcast and other podcast players.

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Today Apple held an iPad-focused event titled ‘Let loose’ where it announced an M4 iPad Pro, new iPad Air models, pro software updates, and more.

As with every Apple event, the company put together a variety of fun videos to accompany its product announcements.

Check out the full list of videos from today’s event below.

Today Apple held its ‘Let loose’ event, where over the span of 38 minutes the company debuted its latest and most advanced iPad hardware yet. There were some software surprises sprinkled in too.

In the market for a new iPad? Just curious to see what new products Apple announced? Here’s everything that was shared at the event.

Tim Cook doesn’t just talk the talk when it comes to the iPad lifestyle. The Apple CEO literally walks the walk… in custom, 1-of-1 Nike sneakers. It turns out Cook’s “Let Loose” event attire included a special pair of Nike Air Max 1 ’86s. Hypebeast has the scoop…

The all-new 2024 iPad Pro with M4 chip takes performance to the next level. So what’s been upgraded from the previous iPad Pro? Read along for a detailed look at the M4 iPad Pro vs M2 iPad Pro.

Today at Apple’s Let Loose event, we got our first look at its new M4 chip and the new iPad Pros it powers, the next-generation iPad Air, and the new Apple Pencil Pro, but it wasn’t all hardware. Apple also briefly touched on the latest editions of Final Cut and the new version of Logic Pro for iPad and Mac. Apple’s beloved flagship DAW has been banging out the beats for years now, with a major overhaul of the app back in 2021 and relatively steady stream of new features (by Apple’s standards anyway) since then. But today marks the unveil of Logic Pro for iPad 2 and Logic Pro for Mac 11. Let’s dive into some of the details on the new AI tech, intelligent Stem Splitter, and more. 

Today Apple released the RC build of iOS 17.5, among other OS updates, and the release notes brought word of a valuable enhancement coming to the Apple News app for News+ subscribers.

We’ve known for some time that News+ would be gaining a new game, Quartiles, when iOS 17.5 launched. Now it seems there’s another key feature coming to subscribers.

In recent weeks, we’ve seen celebrities like LeBron James and Daniel Ricciardo walking around with a mysterious Beats speaker that looks a lot like the old Beats Pill+. Now with the release of iOS 17.5 RC on Tuesday, we’ve been able to confirm that Apple does indeed have plans to bring Beats Pill back.

Update: This appears to be due to the “Waste from Electrical and Electronic Equipment” rules in the EU. It’s applicable in the UK because it predates Brexit.

Apple unveiled its new iPad Pro and iPad Air lineups today, alongside updates to the Apple Pencil and Magic Keyboard. For customers in the UK and other countries across Europe, however, there’s a downside: Apple is no longer including a charger in the box with the new iPad Air and iPad Pro.

Today alongside the introduction of the M4 iPad Pro and new iPad Air 6, Apple has launched a brand new Smart Folio accessory for each device that comes with a small but valuable improvement.

Following the Let Loose event this morning, Apple is now releasing RC builds of iOS 17.5, iPadOS 17.5, watchOS 10.5, and tvOS 17.5 to developers and beta testers. The updates add some new features and also come with bug fixes.

Update: Apple has just released watchOS 10.5 RC 2 with a new build number (21T576).

In the last year, Apple has significantly ramped up its movie offerings with a string of high-budget, big-name films receiving wide theatrical releases and long exclusivity windows before hitting Apple TV+.

While the earlier days of Apple-funded movies focused on smaller-budget indie films, like the Oscar-winning CODA, over the past half a year or so, Apple has turbocharged its offerings.

The company recently debuted massive projects like Martin Scorsese’s Killers of the Flower Moon, Ridley Scott’s Napoleon, and most recently, Matthew Vaughn’s Argylle. All three films came not only with prestigious directors behind them, but also massive financial backing to the tune of hundreds of millions of dollars.

Now, according to a new report, it sounds like Apple’s leadership is reassessing its ambitions for film, including the role of theatrical releases as part of its strategy.

Apple on Tuesday announced new iPads at its “Let Loose” event, but the company also took the opportunity to unveil a major update coming to Final Cut Pro for iPad. However, what the company didn’t mention at the event is that there’s also an update coming to the Mac version of Final Cut, which will introduce new AI-based features.

Apple has refreshed the iPad line for 2024, and there are more choices than ever. In addition to the usual hardware upgrades, Apple has added a larger to the lineup. Meanwhile, the iPad Pro has a nano-texture glass option for the first time.