Every time a new iPad Pro is announced, Apple’s enthusiasm over how powerful its most advanced tablet is provokes a certain level of public cynicism. Not because Apple’s claims are disputed. But because for all the power the iPad Pro boasts, it still runs iPadOS. And for some, that automatically makes it inexorably less capable than a Mac.

But one significant area where the iPad has the undisputed upper hand on the Mac is in connectivity. You can’t get a Mac with cellular, but the iPad has offered cellular since its 2010 debut. And built-in cellular can prove a major advantage for someone who values having a truly portable computer.

The is Apple’s thinnest product ever, with the 13-inch model measuring at just 5.1mm thick (excluding camera bump).

The last time the iPad Pro was redesigned, with the 2018 model, there was a big controversy as people noticed it was relatively easy to bend their iPads, with some arriving bent out of the box. For this ultra-thin redesign, the question of rigidity and durability inevitably has relevance again. But, in an interview with Arun Maini, Apple SVP John Ternus addressed these concerns, noting that the new iPad has a redesigned internal structure meant to improve the device’s stiffness.

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There’s never a good time to migrate between device management vendors, but sometimes its necessary. If all of your devices are deployed at the same time (on a lease, etc.), you can time these device refreshes with the new device management deployment; otherwise, you’ll be migrating mid-flight. The end goal is to ensure that end-users have no disruption.

The M4 is looking like a very strong generation for Apple Silicon. According to leaked Geekbench scores likely posted by reviewers who already got their hands on the new iPad ahead of next week’s embargo, with the M4 chip scores about 3700 in single-core CPU benchmark, and around 14500 in multi-core.

That compares to ~3100 and ~12000 for the M3 MacBook Air, which Apple only just shipped in March. The new iPad Pro bests the Air by about 20%, an impressive generational jump, at least in these benchmark results.

Apple is finalizing an agreement with OpenAI to bring some of its technology to the iPhone this year, according to a new report from Bloomberg. With this deal, the report explains that Apple will be able to offer “a popular chatbot” powered by ChatGPT as part of its AI-focused features in iOS 18.

XGIMI is known for its premium home and portable projectors. With Mother’s Day just around the corner, the company is offering special discounts on its 1080p and 4K projectors, so you can enjoy time with your family watching your favorite movies and shows or viewing photos together with the best image quality.

The new iPad Pro has debuted as Apple’s first device with the M4 chip, jumping up from the M2. How does the latest Apple Silicon improve over its predecessors? Here’s a detailed look at M4 vs M3 and M2 on CPU, GPU, Neural Engine, and more.

Apple this week updated its Platform Security guide, which contains in-depth technical information on security features implemented in its products. First released in 2015, the latest update adds six new topics, including first-ever details on BlastDoor 0-click protection and App Store security.

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We’ve been hearing a lot of rumors about a completely redesigned “Apple Watch X” to be introduced later this year, as the Watch is about to turn 10. We still don’t know for sure what this new Apple Watch X will look like, but a group of designers have created a concept imagining something like a thinner … with a FaceTime camera.

has released several smart home hubs over the years, and they have been a critical part of how the company has integrated with HomeKit. The company recently released the new Aqara M3 Matter hub, focusing on privacy and local automation capabilities.

Apple is preparing to unveil a major revamp to Siri at WWDC in June, as reported by The New York Times today.

The report says the new version of Siri will be powered by generative AI, allowing it to be more conversational and understand more types of requests. Rather than focus on open-ended requests like a loquacious ChatGPT clone, Apple is using the new foundations to make Siri better at handling tasks like setting timers, creating reminders and more.

Mere days after debuting the M4 iPad Pro featuring what Apple calls “the world’s most advanced display,” a new rumor indicates that the iPad’s Ultra Retina XDR isn’t the only display innovation the company has up its sleeves this year, with the iPhone 16 Pro due for a leap forward too.

Listen to a recap of the top stories of the day from 9to5Mac. 9to5Mac Daily is available on iTunes and Apple’s Podcasts app, Stitcher, TuneIn, Google Play, or through our dedicated RSS feed for Overcast and other podcast players.

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Apple launched the new M4 iPad Pro and iPad Air 6 this week, sparking a wave of new iPad purchases following a recent sales slump.

One of the iPad’s strengths is its portability, and a key component of that is a cellular connection. But is an always-on connection worth the up-charge Apple tacks on to cellular models? If it is, how should you go about finding the best carrier offer for a data plan?

Your Friday edition of the best deals in Apple gear has now arrived, and is headlined by one of the best prices yet on the flagship Apple Watch Ultra 2. Now starting from $714, we are also tracking an insanely low price on the official Leather Link Watch Band at $32 (for all you FineWoven haters). On the Mac side of things, the latest headless M2 mini models are now $100 off to join an ongoing offer on the latest AirPods Pro 2. Head below for everything in today’s 9to5Toys Lunch Break.

Apple has dabbled in audio transcription in the past with mixed success. One shining example lately has been Apple Podcasts transcripts; more pessimistically, voicemail transcripts are still subpar. But according to a new report, the upcoming iOS 18 release will unlock a host of new system-wide audio transcription and summary features, all powered by AI.

Training Today is a clever app that offers Apple Watch users a “readiness to train” score to help know when to rest, push, and more. Now the watchOS and iOS app have been updated with “dynamic cycling workouts” to train more intentionally on rides.

I’m on record as saying that I think Vision Pro is mostly a stepping-stone toward an eventual Apple Glasses product, and that I think those are still years away yet.

I feel like current glasses tech is giving us these partial peeks into that future. Viture One XR glasses provide one potential take, and the Ray-Ban Meta glasses another – and perhaps suggesting the future may be closer than I thought …

One of the biggest surprises from Apple’s ‘Let loose’ event was the arrival of a new M4 chip in the iPad Pro. It may not have been quite as surprising as Apple originally hoped, but heading into the event there was still a lot of doubt and no real consensus on what chip would power the new iPad Pro.

Yet Apple made the bold move of shipping the very first M4 chip in the iPad. Leaving us all to wonder: why? And what exactly is wrong with the M3 line?

While an expensive, bulky Vision Pro headset undoubtedly has its place for some, Apple’s longer-term goal is believed to be a product dubbed Apple Glasses: bringing AR capabilities into something with a similar form-factor and weight to conventional eyeglasses or sunglasses.

Squeezing that much tech into a much smaller device is, of course, a huge challenge – but researchers at Stanford’s Computational Imaging Lab may have come up with at least part of the solution …

We learned late last year that a Microsoft iOS app store was in the works, and the company has now announced that this will launch in July.

Initially, it will be limited to Microsoft’s own games, but will later open up to other iPhone game developers, giving them an alternative outlet to Apple’s official App Store …

During its “Let Loose” event on Tuesday, Apple introduced the . However, the product was unveiled with a rather intriguing and controversial ad, which shows things like musical instruments, camera lenses, and books being destroyed by a hydraulic press – which then turns it all into the new iPad.

But a lot of people didn’t like the iPad Pro ad, and it turns out that Apple may have been inspired by a very old LG ad.

WhatsApp on Thursday announced that it is officially releasing an update that introduces a refreshed design for both iOS and Android apps. Users will notice a new color palette and other changes that make the experience of using WhatsApp on both platforms more seamless.

One of the biggest highlights of the is the OLED display for the first time on an iPad. Although the technology has been around for a while in the iPhone and Apple Watch, previous iPads were all equipped with LCD (or mini-LED) displays. However, despite having an OLED panel with a variable refresh rate, the M4 iPad Pro still lacks an always-on display like the latest iPhones.

The new Sonos app launched today and was met with swift and intense backlash for removing many features and capabilities that long-standing customers value. While the company made an official statement on the matter, it hasn’t appeared to address a concerning issue – the update has broken accessibility for visually impaired users.

The 2024 iPad Pro levels up performance as the first Apple device with the M4 chip. And the new mid-tier Apple tablet is the M2 iPad Air which comes in two sizes for the first time. So what is all different between these 2024 iPads and is the high-end worth the extra money? Here’s our detailed look at the M4 iPad Pro vs M2 iPad Air.

Alongside the new ultra-thin iPad Pro this week, Apple debuted a new “Crush!” ad to promote the new hardware. The ad has been the subject of much criticism over the last two days, as we reported on Thursday morning.

Apple has now responded to this criticism, issuing a public apology to Ad Age saying it “missed the mark with this video.”

Listen to a recap of the top stories of the day from 9to5Mac. 9to5Mac Daily is available on iTunes and Apple’s Podcasts app, Stitcher, TuneIn, Google Play, or through our dedicated RSS feed for Overcast and other podcast players.

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Apple’s developer site has long been a massive hub of resources for prospective app developers, but previously there was never a clear path toward getting started.

Today the company launched Pathways, a collection of videos, documentation, and other resources that will walk you step by step through the journey of developing your first app.

Apple’s “Let loose” special event this week was shot on iPhone, much like last October’s “Scary fast” event. This time around, however, Apple appears to have gotten some help by attaching additional lenses to the iPhones.

Apple has confirmed to Stu Maschwitz that this week’s event was shot on iPhone 15 Pro Max, with lenses from Panavision attached for certain scenes.

The M4 iPad Pro is capable of being used by many as their primary computer. Maybe you just want the best iPad for PDFs, spreadsheets, note-taking, and other simple tasks. Or perhaps you’re a creative professional who truly pushes the performance of the iPad with video editing work, AI-driven photo edits, and more.

If you rely on the iPad to get things done, you may be interested in building an iPad-centric desk setup for your primary workspace. Sure, the iPad’s portability and versatility make it a great computer for lounging outdoors or taking to a coffee shop. But if you can build a true workstation at home or in the office, you’ll need some key accessories to go with it.

Here are some of the best accessories to create the ultimate iPad Pro desk setup.

With 48 individual iPad configurations available from Apple, there are more choices in the lineup than ever. When simplified, though, the iPad line is divided into four models: iPad, iPad mini, iPad Air, and iPad Pro. As Logan Spurgeon points out, however, there’s one thing Apple could do to really bring clarity to the iPad line.

Benjamin and Chance react to all the announcements out of the spring ‘Let Loose’ event, including the radically thin new iPad Pro, the new 11-inch and 13-inch iPad Air lineup, what to expect from the M4 chip, and how the event compared to their expectations going in overall.

And in Happy Hour Plus, Benjamin and Chance reflect on how they feel the video event format is performing for Apple, and whether it makes sense for the company to return to the live keynote style, sometimes. Subscribe at 9to5mac.com/join.

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Coming on the heels of a Wall Street Journal report that Apple was developing its own chips geared toward powering AI-focused data centers, today Mark Gurman at Bloomberg effectively confirmed the report while adding new details of his own.

Following release candidate versions of iOS and other operating systems this week, Apple has seeded out macOS 14.5 RC to testers. This version could be what ships when the final version reaches customers. Here are the release notes:

Today’s Apple deals have arrived with a $100 price drop on several AirPods Max colorways. And for folks not interested in paying a premium on the latest and greatest, we also have some big-time deals on the 13-inch M2 MacBook Air starting from $829 – the upgraded 15-inch with 16GB of RAM and a 1TB SSD is on sale at $1,499 too. All of those, some accessories, and more await below in today’s 9to5Toys Lunch Break.

Apple Music today launched new Shazam-powered playlists that track what is being played the most across terrestrial broadcast radio stations. The Radio Spins charts are also available on the Shazam website.

Using their music recognition technology, Shazam is now logging what songs are being played on tens of thousands of radio stations worldwide, to help users discover more insights about what music is trending globally.

It’s been a big week for the iPad. The M4 iPad Pro and iPad Air 6 will make their way into users’ hands in a matter of days. That makes now the perfect time to start making a list of all the best iPadOS apps to enjoy while using the latest and greatest iPad hardware.

The question of getting things done on the iPad is evergreen. So we’ve assembled a collection of some of the best iPad apps specifically for creative professionals, spanning a variety of fields.

Want to create great things using Apple’s tablet? Here are some of the top tools to get started. Many of them will push the power of the new M4 iPad Pro, but even those that don’t will still run smoother than ever on the new hardware.

Not loving the new Sonos app? Cut ’em some slack—it took courage. That’s what the company says in response to criticism from customers.

There’s been much debate on whether playing video games has a positive or negative impact on kids – and now teen gamers themselves have weighed-in.

A new large-scale survey of US teens found that around 40% of them played every day – with smartphones almost as popular a gaming device as consoles – and reported a mixed impact on their life …

The accessibility of AI is on the rise, and with it, content platforms now have to grapple with how to handle the potential issues AI can introduce.

A new report indicates that TikTok is about to ramp up its efforts in AI transparency. It will do this by automatically labeling all AI-generated content. Or at least, the content it knows about.

Version 2.7 of the t:connect iOS app – which is used to control delivery of insulin by the t:slim X2 pump – has been urgently recalled by the FDA.

The FDA issued a Class I recall, which is reserved for products likely to cause “serious adverse health consequences or death” …

A new streaming video bundle has been announced, comprising Disney+, Hulu, Max. It will be available in two tiers, starting sometime this summer.

Given the that it will include ABC, CNN, DC, Discovery, Disney, Food Network, FX, HBO, HGTV, Hulu, Marvel, Pixar, Searchlight, Warner Bros, and more, it raises the question of whether the big networks are simply reinventing cable TV …

Hollywood names have criticized Apple’s new iPad Pro ad, as it depicts the crushing of musical instruments, paints, camera lenses, books, movie characters, sculptures, and more.

Actor Hugh Grant was one of those speaking up against the ad, tweeting that what it showed was “the destruction of the human experience, courtesy of Silicon Valley” …

Following the announcement of new iPads on Tuesday, Logitech today announced a new version of its popular Combo Touch keyboard case for the latest and M4 iPad Pro. The accessory works as a great alternative to Apple’s Magic Keyboard, as it also features a full-size keyboard and multi-touch trackpad.

A new report from Bloomberg today gives an in-depth look at who could replace Tim Cook as Apple’s CEO, who has held the title since 2011 and turns 64 this year. While the report says there’s “no reason to assume that a change at the helm is imminent,” there are multiple possibilities as to who could eventually take over.

The new iPad Pro and iPad Air are here, and some of the biggest changes are to the design of the iPad Pro. The design changes make the iPad Pro significantly lighter and thinner…and it has me wondering what exactly “Air” means nowadays for the iPad.

Listen to a recap of the top stories of the day from 9to5Mac. 9to5Mac Daily is available on iTunes and Apple’s Podcasts app, Stitcher, TuneIn, Google Play, or through our dedicated RSS feed for Overcast and other podcast players.

Sponsored by iMazing 3: The world’s most trusted tool to manage Apple devices and transfer data from a Mac or PC. Redesigned for the future. 

Developer LateNiteSoft launched its pro photography app for iPhone in 2023 called Photon Camera and has been upgrading it regularly. Now a new companion app has arrived for professionals who want a seamless solution for image display and management.

Remember iTunes? Although it was discontinued years ago on macOS, the Windows version lives on to this day. And if you’re one of the people who still has iTunes installed on your PC, there’s an update available with an important security patch.