August 27, 1999: Apple replaces its striped, multicolored logo used since 1977 with a new single-color version. The replacement of the iconic logo shocks many longtime Apple fans. However, it is part of a sustained, company-wide overhaul by Steve Jobs. The makeover includes new products, the “Think Different” ad campaign and, eventually, the removal of […]

(via Cult of Mac - Tech and culture through an Apple lens)

固定链接 'Today in Apple history: Rainbow Apple logo gets a modern overhaul' 提交: August 27, 2022, 6:46am CST 由 Luke Dormehl