AirTag, and more, when the buyer recycles an item that otherwise would not be eligible for trade-in credit.

He says the scheme will be officially announced tomorrow, and run for a month. It sounds like this promotion is timed to commemorate Earth Day, which is officially held on 22 April this year.

Apple today announced that it has officially rebranded Search Ads as ‘Apple Ads’, reflecting the expanding scope of Apple’s advertising business.

When Apple first launched ads in the App Store, they were only shown as promoted search results, hence the name ‘Search Ads’. But the company now offers advertising placements in many more places beyond just the Search tab, so the old name had become a bit anachronistic.

Apple launches its latest prestige series today, Your Friends & Neighbors starring Jon Hamm in the lead role. The mix of drama and comedy sees Hamm playing a disgraced former hedge fund manager called Andrew Cooper, who turns to a life of crime to preserve his lavish lifestyle.

The first two episodes are available to stream right now on Apple TV+, with the remainder of the season airing weekly. Apple is running a special promo where new subscribers can get Apple TV+ for $2.99 per month for 3 months, enough to cover the full run of Your Friends & Neighbors.

Apple TV+ is available here at 70% off for a limited time, as part of a new promotion the company is running.

From now until April 24, new and returning subscribers can get Apple TV+ for just $2.99 per month for three months. The special offer is timed to the launch of new Jon Hamm series Your Friends & Neighbors, premiering this Friday.

The full extent of the U.S. government’s impeding tariffs were revealed by the Trump administration today in a press conference. The hefty tariffs threaten economic trade on a massive scale with implications on almost all big US companies, including Apple.

The Apple supply chain relies on manufacturing and assembly of its devices in countries like China, India, Malaysia and Vietnam. All of these regions are now facing huge tariffs, which ultimately increases the cost of production and undermines Apple’s margins and potential profitability.

The just-released iPhone software update has a bunch of headline features including Priority Notifications, new emoji, Sketch in Image Playgrounds and more, but iOS 18.4 also has some more under-the-radar changes.

As spotted by Mysk, iOS 18.4 adds a new setting buried in Location Services called ‘Improve Location Accuracy’. For some users, including myself, it was on by default. Here’s what Apple says this toggle does …

Apple is celebrating the return of baseball with a new documentary, Fight for Glory: 2024 World Series, streaming today on Apple TV+. The service’s Friday Night Baseball double-header games also start again this evening.

Fight for Glory goes behind the scenes of the 2024 World Series, with exclusive access to the Yankees and Dodgers as they revive Major League Baseball’s most iconic playoff rivalry.

Today, Apple debuts its highly-anticipated hot new comedy series The Studio, streaming now on Apple TV+. The show stars Seth Rogen as a Hollywood exec in control of a studio that is struggling to stay relevant.

The show is a comedic satire of the quirks of the industry, from the relentless pursuit of IP to the ongoing clash of artistry and business incentives. The show also features a laundry list of cameo appearances throughout.

You may have seen Apple Maps survey cars in your area before. As they drive around, the cars take photos and 3D scans to generate ground truth data that can be used to improve map accuracy and offer features like Look Around, Apple’s equivalent of Google Street View.

But now the data collected from these cars will also have another purpose. In an updated disclosure on the Apple Maps Image Collection website, Apple says that starting this month, imagery from its vehicle surveys will also be used to train generative AI models, like those used for Apple Intelligence features such as Image Playground and Clean Up.

A strange Apple Maps bug is showing point-of-interest pins for a smattering of airport baggage claim stations across the United States, while the map is zoomed far way enough that otherwise almost no landmarks, let alone airports, are marked.

The random baggage claim pins appear across Apple Maps on iPhone, iPad and Mac. This is obviously a glitch with the data being served by the Apple Maps backend, and should be fixable by Apple with a server update.